Website Design

We plan, design and build seamless website experiences that influence and engage today’s digitally connected audiences in meaningful ways.

Customer experience is at the heart of everything we do. Through the use of user-first design principles, we create beautiful, responsive, conversion focussed websites to tell your brand’s story and engage your customers.

Featured Case Study

Brand Identity and Website Design - Crosbie Wealth

Crosbie-Website-Design-Creative-Agency-Newcastle

Our Approach

We apply an agile process to create websites because it allows our creative and digital teams to work openly and collaboratively with our clients. This creates better outcomes for your business by incorporating feedback from you and your customers throughout the process.

An agile approach ensures we deliver high quality, useful products and platforms which meet user needs while allowing for the opportunity to experiment and test different solutions before committing to a significant development effort.

Related Services

Research, strategy and planning

We use research, data and analytics and prototyping tools to map and create the customer journey. We take an insight-based approach to strategy that ensures your website will resonate with your audience.
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User Experience (UX)

With a strong focus on UX, we create wireframes, sitemaps, and user stories to fully understand your target audience and align with your business goals. We pair functionality with innovative front-end development to create a solution which is not only well-crafted but is highly intuitive.

User Interface (UI)

We design for people so our solutions bring value to your audience. Through the UI design process, we create the visual language to complement the UX and any other offline creative elements. For a larger project, we develop a design system of reusable components, that can be assembled together to build any number of templates. This ensures we develop a consistent user experience across all aspects of the UI including colour, shape, type, icons, space and motion. Every component in the design system plays an integral role in expressing brand personality.

Accessibility

We work with Government Agencies to create accessible websites by adhering to the Web Content Accessibility Guidelines (WCAG) 2.0 guidelines, Australian Government Design System and Australian Government Digital Transformation Agency Digital Service Standards. This includes the provision of text alternatives for rich media, simple and uncomplicated design and layout, following operable standards and markup standards.

Development

Each and every one of the websites we design is responsive and optimised for the most popular browsers and devices. We build across a number of different platforms and can integrate popular Content Management Systems (CSM) into builds to ensure you have control in updating and adding content.

Increasing reach

We integrate creative thinking and a customer focussed approach to tell brand stories online and use appropriate media channels to amplify communications and drive traffic back to your website.

Analytics

We incorporate the most popular analytics dashboards across the websites that we develop to ensure you have full visibility of traffic, page views, conversions and data tracking.

We provide ongoing reporting and support, typically, we allocate a certain number of hours towards analytics reporting to ensure the website is achieving objectives and ROI over time.

Optimisation

We tend to approach our client relationships as partnerships where we nurture the digital website or platform we have developed as if it was our own. In this context, we provide continuous delivery and ongoing support to ensure the needs of key user groups are being met, and the client is hitting objectives and ROI.

This involves verifying work with users and continuous cycles of planning, analysis and release. It also involves a level of dedication and reactiveness which we pride ourselves on.

We find clients typically assign a budget or number of hours a month towards ongoing support which allows us to iterate and improve the platform ongoing. This may include new features or changes to existing features, content development, debugging, technology updates, SEO or security patches.

We work with clients to plan and prioritise or respond to quick changes when they may be required.

Our website services include:

  • User experience
  • Insights and strategy
  • Campaigns
  • Corporate website design
  • eCommerce websites
  • Landing pages
  • Content marketing
  • App development
  • Data & analytics

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