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Government Marketing Tailored for LGAs:
We specialise in crafting impactful strategies, brands, and public education and behaviour change campaigns tailored to the needs of Local Government Authorities.
We understand the unique challenges and responsibilities that LGAs face in engaging the public and promoting initiatives. Our comprehensive government marketing capabilities address your specific needs, prioritising stakeholder engagement, transparency, and accountability in every campaign.
Our tailored services for LGAs include:
We excel in crafting comprehensive campaign strategies that begin with thorough research and analysis of target audiences and stakeholders.
The insights from this process form the foundation for creating effective messaging frameworks and developing strategic stakeholder engagement plans.
We value collaboration, working closely with our LGA clients to ensure their objectives are met.
We helped Lake Mac to revitalise their brand strategy in order to effectively convey their unique personality and increase engagement with their target audience.
At the core of our branding services is the creative process that shapes and enhances campaign branding and visual identity.
We follow a strategically led approach to infuse each project with a unique character while building on existing brand, tone, and identity.
Our team creates engaging brand and campaign materials while adhering to local government brand guidelines. We maintain a consistent visual style across various channels, placing a priority on accessible communication.
We created a destination brand and campaign platform for the City of Newcastle to shift perceptions of Newcastle and highlight its quirky and artistic presence.
We plan and implement campaigns to drive transformative shifts in target behaviours, informed by in-depth research into these behaviours and their associated barriers.
Our strategies are evidence-based and grounded in sound research. We bring them to life through compelling campaign content, including videos, infographics, and interactive tools, all tailored to local government initiatives, often utilising cost-effective communication channels.
We worked with Maitland City Council to shift community behaviours by adopting a new, convenient and flexible Bulky Waste Service.
We excel in integrated multi-channel campaign planning and execution, ensuring maximum impact.
Our team specialises in creating tailored campaign content for various platforms, from websites to social media, print to outdoor.
We offer comprehensive campaign management and implementation, paired with stakeholder engagement strategies and activities to drive success.
Our Economic Development Prospectus and supporting campaign have helped to promote the city to new residents who possess future skills that will expand the local economy and drive progress.
We can deliver a wide range of campaign materials and content across an expansive array of media, from social posts to out-of-home ad placements, radio and TVCs.
Our network of premier production partners includes photographers, cinematographers, animators, illustrators, sound designers and editors.
We comissioned talented illustrator Lydia Morgan to help us deliver a suite of playful and simple animations for the City of Newcastle’s Customer Experience campaign.
Our approach involves engaging stakeholders and includes consultation, workshops, surveys, and feedback analysis. We provide transparent reporting, meet government requirements, and continuously monitor campaign effectiveness to drive improvement.
We’ve partnered with LGAs to deliver campaigns and brand platforms across various categories, including placemaking, tourism and destinations, customer experience, public education, behaviour change, and economic development.
With a deep understanding of local dynamics and priorities, let us be your partner in achieving your objectives and serving your community for the better.
We’re proud to work with:
PO Box 1695
Newcastle 2300
New South Wales
Australia
We acknowledge that we work on the lands of the Awabakal nation. We wish to pay respect to their Elders – past, present and future – and acknowledge the important role all Aboriginal and Torres Strait Islander people continue to play within our region and all of Australia.
Awabakal Country
PO Box 1695
Newcastle 2300
New South Wales
Australia
We acknowledge that we work on the lands of the Awabakal nation. We wish to pay respect to their Elders – past, present and future – and acknowledge the important role all Aboriginal and Torres Straight Islander people continue to play within our region and all of Australia.
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