Small agency.
Big impact.

Our small but capable team draw on their industry experience, technical knowledge, and creative abilities to develop innovative and compelling solutions.

Our guiding principles:

At The Brand Pool, our guiding principles drive our unique culture and inspire us to produce original, transformative, and impactful work that makes a positive impact on the world.

Our inquisitive nature and curious perspective enable us to uncover powerful insights that guide our decision making, inform our strategies and inspire our creative solutions.

Our goal is to demonstrate ingenuity by approaching problems in an innovative and resourceful way, enabling us to create original and thought-provoking solutions.

We are always ahead of the game, testing out new ideas, styles and methods and pushing the limits so we can produce authentic work.

We strive to create innovative solutions that result in lasting and meaningful change, helping our clients meet their objectives and goals and altering perceptions for the better.

We will remain united in our mission to create purposeful and inspiring work that has the potential to positively impact the world around us.

Our team

Based in Newcastle, NSW, but operating Australia-wide, our in-house team is comprised of interdisciplinary senior-level specialists who bring a wealth of knowledge and expertise to every project.

Led by Managing Director and Strategist Lynn Poole and Creative Director Benny Heath, The Brand Pool is a highly capable and experienced agency.

Lynn poole the brand pool

Lynn Poole

Managing Director and Strategist

Lynn Poole is a highly accomplished Managing Director and Strategist with vast experience in brand, communications, and strategy. Lynn has successfully led over 90 multi-channel campaigns for the NSW Government and prior to founding The Brand Pool, she managed one of Australia’s largest regional advertising agencies. With a particular expertise in behaviour change campaigns, Lynn brings a unique perspective and skill set to the agency. As a passionate advocate for Newcastle, Lynn is committed to helping the city and its local businesses and organisations reach their full potential through effective and innovative strategies.

benny heath the brand pool

Benny Heath

Creative Director

Benny Heath is a seasoned Creative Director with 17+ years of experience in branding, digital, and advertising. He is passionate about emerging technologies like AI and blockchain and is excited about the future of creativity that these tools will enhance. His inspiration goes beyond ground-breaking technology and includes contemporary art and illustration, epicurean adventures, and experiencing the great outdoors. Benny is known for his eye for detail and ability to create innovative and effective solutions. He leads The Brand Pool’s creative team with his exceptional talent to exceed expectations and drive outstanding results.

Our partners

We have built a vast network of premier production partners that help us to develop a wide range of creative solutions, from cinematic brand ads to immersive VR experiences.

Work with us

Help us create meaningful work.

We are always keen to meet talented people who have the drive, ambition and skill to make waves and inspire change. If this sounds like you, send us a cover letter and a link to your folio or website.

work with the brand pool or get in touch

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