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Explore our Employee Value Propositions (EVP) and Employer Brand services.
Making your EVP work for you:
Our strategic approach, rooted in thorough EVP research and development, enables you to attract, retain, and engage the right talent while fostering a thriving internal culture.
Reveal the True Value of Your Organisation.
Your EVP is more than just a set of words; it’s an authentic reflection of your organisation’s culture and a powerful employer branding tool.
We believe that a well-defined EVP should not only resonate internally but also serve as a magnet for the talent you need.
Our meticulous approach ensures that your EVP plays a vital role both inside and outside your organisation.
Our EVP creation process is structured and tailored to your unique needs:
Our journey starts with a comprehensive discovery phase, researching your organisation, its vision, objectives, and the competitive landscape.
We delve into your employee culture, pinpointing the core drivers and values that hold significance for your workforce.
Our discovery workshops with ASIC’s teams uncovered a highly collegiate environment, where employees are driven by a powerful desire to make a meaningful impact through innovative work. This revelation presented an opportunity to define ASIC’s employment brand with a human focus, emphasising the importance of meaningful work and a sense of belonging, trust, and purpose.
With a well-defined EVP in place, our creative process takes flight, ensuring that your EVP is both compelling and authentically aligned with your organisation.
Our creative process seamlessly integrates your organisation’s brand while seizing the opportunity to infuse the human side of the organisation, ensuring a harmonious balance.
We created an EVP brand for the NSW Government to galvanise employees, instil a sense of pride, and create advocates among the 400,000-strong workforce.
We acknowledge the dual role of EVPs, both internally and externally. Internally, they serve as a cultural touchstone, motivating employees and aiding talent retention.
Externally, your EVP becomes a potent driver for attracting high-quality candidates who align with your brand, combining skill sets and cultural fit.
We created a suite of internal cultural assets for ASIC as well as a range of recruitment tools and templates to help drive talent acquisition and position ASIC as agents of change.
We excel at not only ensuring that your EVP is embraced by your HR departments and internal teams but also effectively communicating it to the world.
Our employer brand marketing and content guidelines and toolkits provide a roadmap for successful implementation, often executed by internal teams, empowering you to shape your EVP story consistently.
We create brand guidelines and toolkits such as this one for Coal LSL that help internal teams and stakeholders apply their EVP brand successfully.
PO Box 1695
Newcastle 2300
New South Wales
Australia
We acknowledge that we work on the lands of the Awabakal nation. We wish to pay respect to their Elders – past, present and future – and acknowledge the important role all Aboriginal and Torres Strait Islander people continue to play within our region and all of Australia.
Awabakal Country
PO Box 1695
Newcastle 2300
New South Wales
Australia
We acknowledge that we work on the lands of the Awabakal nation. We wish to pay respect to their Elders – past, present and future – and acknowledge the important role all Aboriginal and Torres Straight Islander people continue to play within our region and all of Australia.
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