Campaigns, brands and experiential services for emergency and disaster-focused agencies.
Our expertise in disaster and resilience:
Our offering encompasses a wide spectrum of services, including public education campaigns, behaviour change campaigns, strategic planning, brand design, digital services, and experiential design.
We have a profound understanding of the disaster landscape and the numerous agencies working to build and enhance community resilience through education, fire prevention, and risk management.
Our disaster and resilience offering:
We have extensive experience in effectively conveying preparedness and disaster prevention messages to a broad audience, with the ultimate goal of enhancing community resilience.
We emphasise the significance of promoting appropriate behaviours at critical times. We can simplify complex communications into relatable and easy-to-grasp messaging and instructions.
We were commissioned by the Australasian Fire Authorities Council (AFAC) to transform the fire danger rating system across Australia, aiming for consistency, clarity and ease of public understanding.
We assist organisations and agencies in strategically positioning their branding and communications to cultivate public trust and achieve a meaningful impact.
Our expertise lies in crafting impactful brand strategies that establish a strong foundation, leading to shifts in perceptions and attitudes.
Maintaining consistency across all touchpoints is a clear way to build public trust and ensure effective communications and message recognition.
For this reason, we provide solutions that are designed to be easily implemented by internal teams and supply templates and guidelines to guarantee uniformity.
We helped NSW RFS develop Get Ready Weekend Online and provided a comprehensive implementation guide for brigades and volunteers, including a social media calendar with content and instructions.
We have experience in the delivery of early education and youth programs.
Our focus is on imparting knowledge through age-appropriate and engaging methods, guided by an insightful understanding of younger audience demographics.
“We’re aware that children are learning, creating, and innovating at an unprecedented pace. With their proficiency in coding and programming robots, they hold immense ideas. We aim to empower them to create a substantial impact and, possibly in the future, support the NSW RFS in saving lives.”
Lynn Poole, Head of The Brand Pool.
We leverage cutting-edge technologies, including Virtual Reality (VR), to captivate and educate audiences through fresh and innovative approaches across experiential and digital platforms.
“This immersive experience allows individuals to understand the reality of a bush fire without endangering themselves. A follow-up email prompts users to complete their bush fire survival plan, capturing data for further communication.”
Benny Heath, Creative Director.
We can help you to craft captivating public displays and experiences with a primary focus on engaging the public.
We have the capability and production network to deliver display and exhibition materials and interactive technology to bring this to life.
We are adept at developing digital experiences designed to inform, engage, and foster interaction.
Our comprehensive process covers everything from user mapping to user journeys, wireframing, content creation, design, and seamless implementation.
We created a digital platform to inform the public about their local Bush Fire Risk Management Plan and show its progress from draft through to public display.
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