Bulky Waste Campaign
Maitland City Council
We create change campaigns that make a real difference. Our tailored approach promotes meaningful initiatives and resonates deeply with the target audience. Our mission is to create a better world through our work.
Our work:
Maitland City Council
NSW Rural Fire Service
NSW Rural Fire Service
Australasian Fire and Emergency Service Authorities Council
Hunter Water
NSW Public Service Commission
NSW Environment Protection Authority (EPA)
Subsidence Advisory NSW
Australian Maritime Safety Authority (AMSA)
NSW Treasury
NSW DPI Fisheries
Transforming Insights into Action
At The Brand Pool, our dedication to driving positive change is underpinned by a deep understanding of behaviour change principles, innovative strategies, and a commitment to impactful outcomes.
Here’s a look at our core capabilities in behaviour change:
Our Managing Director, Lynn Poole, is an innovative strategist with behaviour change expertise. She has spoken at the World Social Marketing Conference and developed a propitiatory tool for change campaigns.
Lynn’s collaboration with Professor Linda Brennan at RMIT highlights her dedication to evidence-based practices, as seen in Professor Brennan’s publication featuring Lynn’s work for Cancer Institute NSW, Sydney Water, and NSW Health.
The Brand Pool is uniquely positioned to transform insights into meaningful action. Our comprehensive suite of behaviour change capabilities enables us to tackle complex challenges and deliver campaigns that not only reach the intended audience but also achieve lasting positive change.
Discover how our insight-based approach can drive meaningful change in your community and beyond. Engage with us to see how our expertise in behaviour change can help achieve your objectives.
PO Box 1695
Newcastle 2300
New South Wales
Australia
We acknowledge that we work on the lands of the Awabakal nation. We wish to pay respect to their Elders – past, present and future – and acknowledge the important role all Aboriginal and Torres Strait Islander people continue to play within our region and all of Australia.
Awabakal Country
PO Box 1695
Newcastle 2300
New South Wales
Australia
We acknowledge that we work on the lands of the Awabakal nation. We wish to pay respect to their Elders – past, present and future – and acknowledge the important role all Aboriginal and Torres Straight Islander people continue to play within our region and all of Australia.
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