Positive and productive workplace campaign

We were asked to help the NSW Public Service Commission build a campaign for a positive, productive and respectful workplace in the NSW public sector. Our campaign provides mindfulness tips to help reset the culture and encourage a more respectful environment in the workplace. Negative and disrespectful behaviour in the workplace should be regarded and managed as a serious organisational risk. These behaviours demonstrably lead to poor personal and organisational outcomes. We were asked to develop a campaign to help people reframe the way they think about their positive contribution to the workplace.

Client

NSW Public Service Commission – NSW Government


Services

Research, workshops, strategy, campaign concept, branding, design, social media, print.


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Strategy


Through research, workshops and collaboration with the public sector, we developed a strong strategy to help form a new habit and to encourage workers to take ownership of the role they play in a positive workplace. The simple repetition of Respect. Reflect. Reset. makes the instruction easy to recall.

We commissioned world-renowned illustrator Magoz to produce the playful, curious and thought-provoking illustrations to support nine themes visually and their unique style creates ‘cut-through’ in busy workplace environments.

393,422

Public sector workers

42%

Respond to the people matter survey

20%

Public sector workers have experienced bullying in the workplace

36%

Public sector workers have witnessed bullying in the workplace

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Results


To implement, the NSW PSC will work with key stakeholders across the sector to implement this campaign, facilitating the use of the materials and holding a series of key workshops.

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