Attracting International Visitors to the Hunter Region
We unpack the Hunter Joint Organisation’s Global Tourism Marketing Strategy and examine the methods destination marketers can employ to attract international visitors.
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We unpack the Hunter Joint Organisation’s Global Tourism Marketing Strategy and examine the methods destination marketers can employ to attract international visitors.
We unpack the differences between brand books and brand guidelines and how they can strengthen your brand’s identity and impact.
We explore what the rise of ecotourism means for destination marketing, and how regions can effectively showcase their sustainable offerings.
We explore the powerful role that changing our habits and learning more about sustainability can play in waste management.
Over the past decade, The Brand Pool has evolved within a constantly changing and evolving landscape.
Our Creative Director, Benny Heath, discusses the four principles that help guide both his life and creative thinking.
In 2023, we embarked on an exciting journey of rebranding and repositioning ourselves and had the privilege of working with fantastic clients.
In this article, we discuss the power of an Economic Development Prospectus and how it can be a game-changer for regions seeking economic prosperity.
We discuss animation and explore the reasons it has become a crucial tool for brands to entertain, educate, and inspire their audiences.
We’re excited about launching our new positioning and brand refresh and thought this would be a great opportunity to talk about how we used our branding process on ourselves.
In this article, we’ll walk you through the process we used in developing the City of Newcastle’s tourism brand strategy and campaign ‘Seek Off Beat’ which led the city to earn the accolade of NSW’s ‘Top Tourism Town’ in 2023.
Welcome to in:FLUX. In this edition, we discuss how sustainability and behaviour change have led to a new iteration of eco branding.
PO Box 1695
Newcastle 2300
New South Wales
Australia
We acknowledge that we work on the lands of the Awabakal nation. We wish to pay respect to their Elders – past, present and future – and acknowledge the important role all Aboriginal and Torres Strait Islander people continue to play within our region and all of Australia.
Awabakal Country
PO Box 1695
Newcastle 2300
New South Wales
Australia
We acknowledge that we work on the lands of the Awabakal nation. We wish to pay respect to their Elders – past, present and future – and acknowledge the important role all Aboriginal and Torres Straight Islander people continue to play within our region and all of Australia.
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