Has COVID-19 changed social media – for the better?

Stories from the New Normal: In this edition, we muse over the changing face of social media during the crisis.

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Has COVID-19 fast-tracked a digital retail revolution?

Stories from the New Normal: In this edition, we muse over the impact of the pandemic on the retail sector.

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Adopt A Health Care Worker

How disasters make us fight for kindness and empathy

Stories from the New Normal: This week, we discuss how a disaster or pandemic uncovers creating opportunities for humans to be far more altruistic.

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Collective kindness, the Getty challenge and slurping espresso martinis

Stories from the New Normal: This week, we look at how businesses are engaging and connecting with captive audiences in lockdown.

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TikTok: How brands are leveraging the latest social networking craze

TikTok is the hot new social network and the latest Roy Morgan data shows over 1.6 million Australians are already visiting the TikTok website.

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Four things to consider for your business during a time of crisis

Brands that can survive this crisis will come out stronger, will have less competition and a more loyal customer base.

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The critical importance of clear & engaging government communications

Given the constantly-changing world we currently live in, there is no better time to have your communication plans in order.

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COVID-19 Data

What’s going on? Focussing your brand in a disrupted world

Meeting customer demand for purposeful products and services is a way to ensure brand relevancy.

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When creative partnerships work

Sometimes partnerships can be magic and yield the most inspiring results.

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4 Affordable CRM platforms for small business

From Zoho to Hubspot, we review the best free or low-cost CRM options for marketing automation and lead generation.

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The Brand Pool creates immersive bush fire education experience for kids

Developed for the NSW Rural Fire Service, Project Firestorm helps kids build their knowledge and skills in bush fire resilience and survival plans.

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Image of hikers

Why trust is more vital to your brand’s survival than ever before

Brand trust is one of the most valuable intangible assets in business. But trust can be elusive, and brands must work hard to build and maintain it.

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