Nothing holds human attention like a story

Storytelling engages people like nothing else – and storytelling has the power to change even the most entrenched of mindsets. From sitcoms to selling diamonds, stories…

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Empowered Women, empower women

To celebrate International Women’s day, we asked our team to tell us about the amazing women that inspire them to be better creatives!

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Repositioning through Brand: Zara’s controversial new logo

Repositioning through Brand: Zara‘s controversial rebrand has sent designers into a tailspin.

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Super Bowl Burger King Ad

Super Bowl 2019: Which Ads Scored?

The Brand Pool was buzzing with discussion this week and option was divided on which Super Bowl ad came out on top. Check out our top 5!

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Sydney Water - Love Water Don't Waste It mobile activation

Hunter Water Conservation Brand is loved by all

Water – certainly a hot topic right now. Our Love Water idea for Hunter Water is almost 12 months old and it’s been adopted wholeheartedly locally and abroad.

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Bold brands. Leading the conversation on social issues

Corporate responsibility and social marketing are not new. We're now seeing brands position themselves alongside social, community and often controversial issues.

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Improving Customer Experience; 5 tips for brands for 2019

A predictable consumer journey is now increasingly fragmented. The digital revolution, particularly the mobile boom, have changed the way we shop.

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Driving Acquisition with Digital Marketing

A digital marketing strategy and multi-channel creative campaign to encourage businesses in NSW to sign up for a workplace health program

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The Lego Movie

Deep Dive for Better Brand Stories

At the heart of a successful brand is an authentic and compelling story – but it’s not always obvious.

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Great brands define their ‘why’

Most people know what their organisation does. And some people know their organisation’s point of difference or USP, but many organisations don’t really know why they do…

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branding communication

Your brand is only as good as your people

In a world where the customer experience is king, don’t forget about your greatest brand advocates – your people. Your internal culture and how you communicate within your…

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Georgina Hannekum

Georgina Hannekum joins as Head of Digital

The Brand Pool has named Georgina Hannekum as the new Head of Digital. In her new appointment, Georgina will spearhead The Brand Pools’ growth and evolution in digital.

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