Empowered Women, empower women

To celebrate International Women’s day, we asked our team to tell us about the amazing women that inspire them to be better creatives!


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Repositioning through Brand: Zara’s controversial new logo

Repositioning through Brand: Zara‘s controversial rebrand has sent designers into a tailspin.


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Super Bowl 2019: Which Ads Scored?

The Brand Pool was buzzing with discussion this week and option was divided on which Super Bowl ad came out on top. Check out our top 5!


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Hunter Water Conservation Brand is loved by all

Water – certainly a hot topic right now. Our Love Water idea for Hunter Water is almost 12 months old and it’s been adopted wholeheartedly locally and abroad.


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Bold brands. Leading the conversation on social issues

Corporate responsibility and social marketing are not new. We're now seeing brands position themselves alongside social, community and often controversial issues.


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Improving Customer Experience; 5 tips for brands for 2019

A predictable consumer journey is now increasingly fragmented. The digital revolution, particularly the mobile boom, have changed the way we shop.


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Driving Acquisition with Digital Marketing

A digital marketing strategy and multi-channel creative campaign to encourage businesses in NSW to sign up for a workplace health program


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Deep Dive for Better Brand Stories

At the heart of a successful brand is an authentic and compelling story – but it’s not always obvious.


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Great brands define their ‘why’

Most people know what their organisation does. And some people know their organisation’s point of difference or USP, but many organisations don’t really know why they do…


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Your brand is only as good as your people

In a world where the customer experience is king, don’t forget about your greatest brand advocates – your people. Your internal culture and how you communicate within your…


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Georgina Hannekum joins as Head of Digital

The Brand Pool has named Georgina Hannekum as the new Head of Digital. In her new appointment, Georgina will spearhead The Brand Pools’ growth and evolution in digital.


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CX + UX = BRAND

The hot topic that most brands grapple with every day – how do we improve our customer experience? Every business from the ground up is constantly looking to improving…


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SEO – 4 Hot Tips

Why should I care about Search Engine Optimisation? The answer, in a word, is revenue. Revenue driven by the competitive advantage and visibility that ranking well in…


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Big city thinking in Newcastle?

It’s a common trait that most ‘Regional’ areas in Australia get tarred with the same brush. Lack of infrastructure, facilities and opportunities means that you’re not on…


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Your Brand Story, Social Media and why you should give a ****?

Like a good Netflix series, we love great stories. We’re sucked right in and inherently share them on.


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