Immersive digital experience for bush fire education

Every year, 3 million people in NSW are exposed to bush fire risk. In fact, there are 885 Schools on bush fire prone land in NSW. It’s estimated that 100,000 students in 4,000 classrooms across 2,500 schools study the bush fire Unit of Work every year. We were charged with developing a new concept for this unit of work.


NSW Rural Fire Service


Research, strategy, creative concept and branding, website design and production, video and animation, graphic design and collateral rollout.




Kids are learning, creating and innovating faster than ever before. From coding websites, building apps and programming robots, the future is technological - and kids are leading the way. They have massive ideas when it comes to bush fire survival and we can empower them to make a real difference. What if we could harness the power of these kids’ imaginations to help the NSW Rural Fire Service save lives?


students in NSW studying the effects of bush fire


classrooms across NSW


schools in NSW

3 million

people at risk of bush fire


Inspired by superhero and gaming genres, Project Firestorm is a fully immersive online experience, digitally rendered in hyper-realistic 3D developed in collaboration with Jumbla animation studios.  The Firestormers were created to guide students through five levels of learning and exploration, as they work together to develop innovative ideas, tools and inventions to help solve real-world issues. Complete with engaging videos, interactive tools, activities, an in-depth teacher’s module with lesson plans and support materials, Project Firestorm is now fully accessible to every school across NSW.

Firestorm website design across multiple devices