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The City of Newcastle
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We were commissioned by the City of Newcastle to create an economic prospectus brand and content that attracts and retains individuals with future skills by encouraging them to move to Newcastle.
The challenge was to develop an engaging and innovative digital prospectus to lead the continued transformation of Newcastle’s future-focused economy.
Through research and lived experiences, key factors influencing relocation decisions, such as lifestyle, culture, and innovation, were identified.
The campaign, titled Imagine Newcastle, positions the city as vibrant and creative, emphasising its history of pioneering innovation. The digital hub provides an inspirational resource, offering information about living, playing, creating, studying, and working in Newcastle. It aims to inspire audiences to envision and embrace the possibilities of their lives in Newcastle.
Additional deliverables included videos, banners, social media collateral, an eDM template, and a brand strategy. The prospectus was launched in September 2022, with Mudbath as the production partner.
The City of Newcastle
NSW DPI Fisheries
Lake Macquarie City Council
PO Box 1695
Newcastle 2300
New South Wales
Australia
We acknowledge that we work on the lands of the Awabakal nation. We wish to pay respect to their Elders – past, present and future – and acknowledge the important role all Aboriginal and Torres Strait Islander people continue to play within our region and all of Australia.
Awabakal Country
PO Box 1695
Newcastle 2300
New South Wales
Australia
We acknowledge that we work on the lands of the Awabakal nation. We wish to pay respect to their Elders – past, present and future – and acknowledge the important role all Aboriginal and Torres Straight Islander people continue to play within our region and all of Australia.
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