Imagine Newcastle: Live, Work, Play, Create and Study.

The City of Newcastle

We were commissioned by the City of Newcastle to create an economic prospectus brand and content that attracts and retains individuals with future skills by encouraging them to move to Newcastle

The challenge was to develop an engaging and innovative digital prospectus to lead the continued transformation of Newcastle’s future-focused economy. 

Through research and lived experiences, key factors influencing relocation decisions, such as lifestyle, culture, and innovation, were identified.

The strategy focused on three themes: inspirational living, pioneering culture, and innovative economy, to invite people to imagine a life and future in Newcastle.

imagine Newcastle billboard
imagine Newcastle poster

The campaign, titled Imagine Newcastle, positions the city as vibrant and creative, emphasising its history of pioneering innovation. The digital hub provides an inspirational resource, offering information about living, playing, creating, studying, and working in Newcastle. It aims to inspire audiences to envision and embrace the possibilities of their lives in Newcastle.

Additional deliverables included videos, banners, social media collateral, an eDM template, and a brand strategy. The prospectus was launched in September 2022, with Mudbath as the production partner.

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