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Foundation Design Guidelines

NSW RFS

We developed a foundation system for communications to provide a high level of consistency and recognition across messaging touchpoints.

The foundation design identity leverages the black, yellow, and white visual identity that has become synonymous with safety messaging and communications from the RFS.

The guidelines provide clear and simple instructions to enable employees, stakeholders and volunteers to apply the rules easily and consistently.

With over 70,000 volunteers, the RFS needed clear and easy-to-understand guidelines that ensure consistent brand application.

The guidelines include detailed instructions for applying brand elements, including iconography, a tone of voice, a writing guide, and guidance for photography and videography.

 

We have also provided a set of campaign and category rules to offer guidance on how to apply the foundational design differently for various communication themes, such as Farm Fires, Get Ready Weekend, and Planning and Preparedness campaigns.

Related work

Foundation Design Guidelines

NSW RFS

We developed a foundation system for communications to provide a high level of consistency and recognition across messaging touchpoints.

The foundation design identity leverages the black, yellow, and white visual identity that has become synonymous with safety messaging and communications from the RFS.

The guidelines provide clear and simple instructions to enable employees, stakeholders and volunteers to apply the rules easily and consistently.

With over 70,000 volunteers, the RFS needed clear and easy-to-understand guidelines that ensure consistent brand application.

The guidelines include detailed instructions for applying brand elements, including iconography, a tone of voice, a writing guide, and guidance for photography and videography.

 

We have also provided a set of campaign and category rules to offer guidance on how to apply the foundational design differently for various communication themes, such as Farm Fires, Get Ready Weekend, and Planning and Preparedness campaigns.

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