Hello, we are The Brand Pool, an insight-led creative agency specialising in strategy, branding, digital and marketing. We use storytelling to engage customers, shift perceptions and drive behaviour change.
Our services
We provide the services our clients need to succeed in today's world.We use rich, meaningful and innovative storytelling to engage audiences and attract them to brands, products and services.
Design + Production
Latest news
The power of positive reinforcement
Stories from the New Normal: In this edition we explore how positive reinforcement can influence behavioural change.
How podcasts helped shape a year of resilience
Stories from the New Normal: In this edition, we muse over the rise of postcasts.
How Covid-19 has changed education for ever
Stories from the New Normal: In this edition, we muse over the changing face of education.
Has COVID-19 changed social media – for the better?
Stories from the New Normal: In this edition, we muse over the changing face of social media during the crisis.
Has COVID-19 fast-tracked a digital retail revolution?
Stories from the New Normal: In this edition, we muse over the impact of the pandemic on the retail sector.
How disasters make us fight for kindness and empathy
Stories from the New Normal: This week, we discuss how a disaster or pandemic uncovers creating opportunities for humans to be far more altruistic.
Collective kindness, the Getty challenge and slurping espresso martinis
Stories from the New Normal: This week, we look at how businesses are engaging and connecting with captive audiences in lockdown.
TikTok: How brands are leveraging the latest social networking craze
TikTok is the hot new social network and the latest Roy Morgan data shows over 1.6 million Australians are already visiting the TikTok website.
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