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The Brand Pool has named Georgina Hannekum as the new Head of Digital. In her new appointment, Georgina will spearhead The Brand Pools’ growth and evolution in digital.

The hot topic that most brands grapple with every day – how do we improve our customer experience? Every business from the ground up is constantly looking to improving their CX. If they’re not,…

Why should I care about Search Engine Optimisation? The answer, in a word, is revenue. Revenue driven by the competitive advantage and visibility that ranking well in search engines will afford…

It’s a common trait that most ‘Regional’ areas in Australia get tarred with the same brush. Lack of infrastructure, facilities and opportunities means that you’re not on the same playing field as…

Like a good Netflix series, we love great stories. We’re sucked right in and inherently share them on.