Hello, we are The Brand Pool, a Newcastle based creative agency specialising in strategy, branding, digital and marketing. We use insight-lead storytelling to engage customers, shift perceptions and drive behaviour change.
Our services
We provide the services our clients need to succeed in today's world.We use rich, meaningful and innovative storytelling to engage audiences and attract them to brands, products and services.
Design + Production
Latest news
Has COVID-19 changed social media – for the better?
Stories from the New Normal: In this edition, we muse over the changing face of social media during the crisis.
Has COVID-19 fast-tracked a digital retail revolution?
Stories from the New Normal: In this edition, we muse over the impact of the pandemic on the retail sector.
How disasters make us fight for kindness and empathy
Stories from the New Normal: This week, we discuss how a disaster or pandemic uncovers creating opportunities for humans to be far more altruistic.
Collective kindness, the Getty challenge and slurping espresso martinis
Stories from the New Normal: This week, we look at how businesses are engaging and connecting with captive audiences in lockdown.
TikTok: How brands are leveraging the latest social networking craze
TikTok is the hot new social network and the latest Roy Morgan data shows over 1.6 million Australians are already visiting the TikTok website.
Four things to consider for your business during a time of crisis
Brands that can survive this crisis will come out stronger, will have less competition and a more loyal customer base.
The critical importance of clear & engaging government communications
Given the constantly-changing world we currently live in, there is no better time to have your communication plans in order.
What’s going on? Focussing your brand in a disrupted world
Meeting customer demand for purposeful products and services is a way to ensure brand relevancy.
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