Hello, we are The Brand Pool, an insight-led creative agency specialising in strategy, branding, digital and marketing. We use storytelling to engage customers, shift perceptions and drive behaviour change.
Our services
We provide the services our clients need to succeed in today's world.We use rich, meaningful and innovative storytelling to engage audiences and attract them to brands, products and services.
Design + Production
Latest news
The tokenisation of everything
Welcome to in:FLUX. For this edition, we take a closer look at the Internet of Value and its implications on brands and businesses.
Homegrown innovation
Welcome to in:FLUX. For this edition, we uncover some amazing innovations happening right here in the City of Newcastle.
The power of positive reinforcement
Stories from the New Normal: In this edition we explore how positive reinforcement can influence behavioural change.
How podcasts helped shape a year of resilience
Stories from the New Normal: In this edition, we muse over the rise of postcasts.
How Covid-19 has changed education for ever
Stories from the New Normal: In this edition, we muse over the changing face of education.
Has COVID-19 changed social media – for the better?
Stories from the New Normal: In this edition, we muse over the changing face of social media during the crisis.
Has COVID-19 fast-tracked a digital retail revolution?
Stories from the New Normal: In this edition, we muse over the impact of the pandemic on the retail sector.
How disasters make us fight for kindness and empathy
Stories from the New Normal: This week, we discuss how a disaster or pandemic uncovers creating opportunities for humans to be far more altruistic.
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