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We are a creative digital agency specialising in brand, digital, marketing and advertising. We look at customer experience to inform brand strategy, design, digital marketing and we deliver strategic thinking, creative ideas and superior execution.
We use storytelling to attract customers to brands, because stories create emotion and drive creative ideas. Great branding drives business growth. We tell your stories in meaningful ways to help you reach more customers and engage with them more effectively.
As well as branding, campaigns and design we develop websites, specialising in web design, digital marketing and digital strategy. We help brands outpace their competitors by transforming customer experience. We deliver strategic thinking, creative ideas and superior execution.
Latest news
Driving Acquisition with Digital Marketing
A digital marketing strategy and multi-channel creative campaign to encourage businesses in NSW to sign up for a workplace health program
Deep Dive for Better Brand Stories
At the heart of a successful brand is an authentic and compelling story – but it’s not always obvious.
Great brands define their ‘why’
Most people know what their organisation does. And some people know their organisation’s point of difference or USP, but many organisations don’t really know why they do what they do?
Your brand is only as good as your people
In a world where the customer experience is king, don’t forget about your greatest brand advocates – your people. Your internal culture and how you communicate within your organisation can speak…
Georgina Hannekum joins as Head of Digital
The Brand Pool has named Georgina Hannekum as the new Head of Digital. In her new appointment, Georgina will spearhead The Brand Pools’ growth and evolution in digital.
CX + UX = BRAND
The hot topic that most brands grapple with every day – how do we improve our customer experience? Every business from the ground up is constantly looking to improving their CX. If they’re not,…
SEO – 4 Hot Tips
Why should I care about Search Engine Optimisation? The answer, in a word, is revenue. Revenue driven by the competitive advantage and visibility that ranking well in search engines will afford…
Big city thinking in Newcastle?
It’s a common trait that most ‘Regional’ areas in Australia get tarred with the same brush. Lack of infrastructure, facilities and opportunities means that you’re not on the same playing field as…
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