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We were engaged by Lake Macquarie City and Hunter Sports Centre to refresh the sports centre brand in line with the development of a multi-million dollar sports complex upgrade.
Positive, energetic, and inclusive; these are the principles that we developed to create the brand. Based on these principles, we crafted a visual identity with high-performance appeal and a focus on positivity and achieving health and well-being goals.
We chose an energetic and vibrant colour palette and paired this with a typeface that felt dynamic and iconic. These elements helped us to create a brand that felt energetic, aspirational, and encouraging–a perfect combination for the Hunter’s premier sporting destination.
The City of Newcastle
Lake Macquarie City Council
PO Box 1695
Newcastle 2300
New South Wales
Australia
We acknowledge that we work on the lands of the Awabakal nation. We wish to pay respect to their Elders – past, present and future – and acknowledge the important role all Aboriginal and Torres Strait Islander people continue to play within our region and all of Australia.
Awabakal Country
PO Box 1695
Newcastle 2300
New South Wales
Australia
We acknowledge that we work on the lands of the Awabakal nation. We wish to pay respect to their Elders – past, present and future – and acknowledge the important role all Aboriginal and Torres Straight Islander people continue to play within our region and all of Australia.
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