Hunter Sports Centre Brand Strategy

Imagine a place of sporting excellence where anyone can dream, develop, belong and excel.

Hunter Sports Centre

We were engaged by Lake Macquarie City and Hunter Sports Centre to refresh the sports centre brand in line with the development of a multi-million dollar sports complex upgrade.

Our challenge was to develop a brand strategy and visual identity that would position Hunter Sports Centre as the Hunter’s premier sporting destination for training, fitness, wellness and community.

hunter sports centre branding
hunter sports centre posters

Positive, energetic, and inclusive; these are the principles that we developed to create the brand. Based on these principles, we crafted a visual identity with high-performance appeal and a focus on positivity and achieving health and well-being goals.

We chose an energetic and vibrant colour palette and paired this with a typeface that felt dynamic and iconic. These elements helped us to create a brand that felt energetic, aspirational, and encouraging–a perfect combination for the Hunter’s premier sporting destination. 

branding and apparel for hunter sports centre
brand style guide for hunter sports centre

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