Positive, energetic, and inclusive; these are the principles that we developed to create the brand. Based on these principles, we crafted a visual identity with high-performance appeal and a focus on positivity and achieving health and well-being goals.
We chose an energetic and vibrant colour palette and paired this with a typeface that felt dynamic and iconic. These elements helped us to create a brand that felt energetic, aspirational, and encouraging–a perfect combination for the Hunter’s premier sporting destination.
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