RFS Foundation Design Guidelines
NSW RFS
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We helped the City of Newcastle launch a campaign to highlight its improved customer experience and empower residents to use its services online, at their convenience.
‘Your city, your way’ became the campaign platform to promote Newcastle as a city for it’s residents, offering freedom to access services according to individual preferences and needs.
The compelling call to action, “Do it online, anytime,” was featured on all of the campaign materials and directed customers to act online at their convenience.
Quirky illustrated visuals showcased residents effortlessly engaging with online services, reinforcing the convenience of accessing services based on individual lifestyles and needs. These added a sense of fun and engagement to the communications.
The campaign employed a simple, looping animation style in various digital formats, including social media posts and digital banners. Static illustrations were used in press ads, and a DL flyer to accompany rates notices.
We collaborated with talented illustrator Squid Morgan who helped turn our vision for the depicted scenarios into illustrated reality.
NSW RFS
The City of Newcastle
NSW DPI Fisheries
PO Box 1695
Newcastle 2300
New South Wales
Australia
We acknowledge that we work on the lands of the Awabakal nation. We wish to pay respect to their Elders – past, present and future – and acknowledge the important role all Aboriginal and Torres Strait Islander people continue to play within our region and all of Australia.
Awabakal Country
PO Box 1695
Newcastle 2300
New South Wales
Australia
We acknowledge that we work on the lands of the Awabakal nation. We wish to pay respect to their Elders – past, present and future – and acknowledge the important role all Aboriginal and Torres Straight Islander people continue to play within our region and all of Australia.
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