Elevate your brand with consistency and clarity.

We create brand books, guidelines, and toolkits that enable your teams to easily implement your brand or branded campaign.

Our brand guidance services:

Brand books:

Capture the essence of your brand with a comprehensive guide that defines your core values, mission, and vision. Our brand books provide strategic direction and articulate your brand essence and narrative.

Brand books are especially beneficial for Employee Value Propositions (EVPs) and employer brands because they can express workplace culture and articulate brand purpose internally and externally.

Our brand books help teams and stakeholders understand the brand strategy, narrative and framework, ensuring everyone shares the same vision.

Brand guidelines:

Maintain your brand’s integrity with clear and specific rules for consistent presentation across all platforms. We craft guidelines to match your brand needs, covering everything from design elements to photographic and film guidance, accessibility, tone of voice and writing style.

We enable your team and partners to create materials that accurately represent your brand by creating clear guideline instructions and brand-in-action examples. This consistency enhances brand visibility, establishing a unified and easily recognisable brand image that fosters trust and credibility with your audience.

the loxford style guide for mccloy group

We develop clear, easy-to-understand brand guidelines that provide the instructions and detail team and partners need in order to apply the brand consistently.

Toolkits and templates:

Empower your team with customisable toolkits and templates that facilitate easy implementation of your brand or branded campaigns.

We can deliver a range of templates in the applications that best suit your teams’ working styles and abilities, from the Adobe Creative Suite to Canva or MS Office.

We also deliver social media and campaign toolkits to help your teams and partners deliver successful campaigns.

We have experience developing campaign guidelines, templates and resources to ensure that anyone can apply identity and messaging consistently and effectively.

Ready to elevate your brand?

Get in touch for expert assistance in creating brand books, guidelines, and toolkits for your brand. Let's collaborate to unlock your brand's potential and propel it to new heights.