The City of Newcastle
Leading caravan and camping destination, Reflections Holiday Parks understood the benefits in developing a comprehensive brochure to promote their accommodation options. The new brochure follows a three-month consultation and design process to help reposition them and drive growth in market.
We were lucky to have worked with Reflections on their new brand strategy which focused on the importance of nature for the brand – from key visualsto key messages.
From previous research uncovered through the brand strategy, we knew that most competitors are positioned by the services and products they provide. These insights enabled us to focus on the human benefits and brand values of ‘Nature Never Felt So Good’.
The 90 page brochure features beautiful photography and graphic type to reflect the brand’s essence uniquely, inject personality and effectively communicate their product service and product offering.
The solution is a fresh, distinctive and contemporary brochure showcasing the huge variety of stunning locations throughout NSW.
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