5 Sawyers Branding

Unearthing a Vibrant Brand: The Success Story of 5 Sawyers

5 Sawyers

A well-respected group of publicans approached us for venue and branding advice for their bar on a bustling eat street in Newcastle. Despite its prime location, the venue was struggling to attract the same level of popularity as neighbouring establishments. Intuition, backed by thorough research, indicated that a fresh start was necessary. With our clients’ full support, we embarked on a new strategy that led us to craft a compelling brand story.

Our vision for 5 Sawyers was to create a place where patrons could immerse themselves in captivating ambiance, steeped in the region's rich history and complemented by quirky artworks that capture Cooks Hill's vibrant character.

5 Sawyers branding logo
5 Sawyers photography
5 Sawyers Coasters Image

We blended the area’s heritage with the creativity of local artists to give the bar its authentic roots. The result was a standout brand, adorned with striking murals, an engaging website, and a captivating philosophy that set the bar as a benchmark for small bars in Newcastle.

The launch of the reimagined brand and venue proved to be a resounding success. 5 Sawyers has been established for 8 years and now operates near capacity on weekends, experiencing a remarkable 180% increase in trade compared to its previous iteration, solidifying its place as a beloved destination on the lively eat street.

5 Sawyers Website Image
5 Sawyers Promotion Image

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