Logo Design

We are a creative agency specialising in brand identity and the story it tells across multiple channels and touchpoints.

A logo or brand mark may be just one part of brand development, but a beautifully crafted logo can certainly help your business stand out.

Your logo is an instantly recognisable piece of graphic design and serves as a unique trademark for your branding. Think of it as the visual ‘shorthand’ for your brand. It should evoke emotion, your values, and leave an impression on your customer which helps communicate your services, core expertise and even your brand purpose.

It’s the (brand)mark you leave behind, and how your customers will recognise, remember and differentiate you from your competition.

Newcastle Brand - Logo


Hunter Water - Love Water Logo


Corporate Logos

We work with businesses of all sizes, to develop everything from a brandmark to full brand architecture. During the graphic design process, we explore multiple unique solutions for your brand identity, based on brand strategy and market research in close consultation with your team and key stakeholders.

Brand Identity and Brand Guidelines

A logo design is much more impactful when combined with a communications strategy, brand identity and a set of brand guidelines to help businesses communicate effectively with its audience.

As part of your brand strategy and identity design, a logo can help you reach and connect with your customers by helping to communicate recognisable brand messages about your products and services, and ultimately, to ensure your business will stand out from the competition.

We work with a vast range of clients – from medium to large organisations to government agencies and national companies.

5 Sawyers - Logo


The Brand Pool can deliver:

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