We are a brand focused creative agency based in Newcastle who believes that every business has an authentic and compelling story to tell. We create, maintain and evolve brands for the digital age.

We take an insight-based approach that ensures every brand interaction, communication and touchpoint results from an underlying motivation of consumer behaviour. We develop brand stories to connect with audiences and drive behavioural change.

Featured Case Study

Love Water Branding - Hunter Water


Our Approach

We work with businesses, organisations and government agencies to build compelling, innovative and engaging brand narratives with vision and purpose. We base our process on a combination of strategic thinking and creativity; emotive communications and real-world data; logic and magic.

We offer the full spectrum of branding services.

Related Services

Brand strategy
Powerful brand strategy and communications are the outcomes of a deep understanding of your customer, your business objectives and your marketing mix. We offer brand reviews, customer research and analysis to better understand your brand and the landscape in which it operates.
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Brand architecture
We can ensure that your brand architecture enables your customers to clearly understand your service and product offering. Whether you are a house of brands or a branded house, we can help structure your offering to enable your audience to access and relate to your brands.

Brand identity
More than just a logo, your brand identity is the face of your business and represents your company values, services, ideas and personality. We craft modern and compelling brand identities that are designed to attract audiences and drive consumer loyalty.
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Content marketing
At The Brand Pool, we believe that the story you tell to your audience should reflect your relationship with them. Creating content that’s engaging to read, watch, and interact with is a highly effective way to connect. We develop content strategies based on your business objectives and produce the right content to achieve your goals.
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