Brand Storytelling

Storytelling is an incredibly powerful branding tool that cuts through the noise of marketing because stories resonate on a human level. More so, stories bridge the worlds of the creative and the formulaic; bringing together emotive communications and real-world data.

We believe that every good story starts with a question and we are experts at asking the ‘whats,’ ‘whys’ and ‘hows’ because they are crucial in understanding your business, your culture, your competition and your audience – the elements that make your story unique.

Featured Case Study

Project Firestorm - NSW Rural Fire Service

Project-Firestorm-Branding-creative-agency-newcastle

Our Approach

We help brands tell their stories in meaningful ways that enrich customer experience. To do this, we take an insight-based approach because we understand that the underlying motivations that drive people’s actions can inspire new ideas and new stories.

Related Services

Insight discovery
Deep consumer insights reveal what people value most in life, their hobbies and routines, and the psychological drivers and personal values guiding their daily decisions. We use research techniques, interviews and workshops, data analysis and analytics to uncover what makes your audience tick to help you make stronger connections with them.
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Brand strategy
We use the insight that we uncover to drive your strategy and inform your brand story and key messages. This results in fresh, innovative and meaningful experiences that resonate with your customers. After all, the stories we tell are a vital component of the insights we have.
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Brand story
We use authentic and meaningful storytelling to make stronger connections with consumers, playing to the psychological drivers and personal values that guide their daily decisions. We believe that great brand stories have the power to engage, move and motivate people.
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Visual identity
We craft modern and compelling brand identities that bring brand stories to life in innovative and distinctive ways. When your brand identity is strategically planned and professionally executed, it can connect with your audience on an elevated level, championing brand loyalty and advocacy.
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Brand language and tone
Words, stories and ideas can be the driving force in enacting behavioural change. The manner in which your brand expresses its story with your audience is critical in capturing their attention, resonating with them and motivating their actions; so we develop a personalised tone of voice for your brand and deliver guidelines for language use across your communications.
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We build compelling, innovative and engaging brand narratives with vision and purpose and deliver a vast range of branding services:

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