Brand + Storytelling


Unleash the power of your brand. The Brand Pool help brands tell their stories in meaningful ways that enrich customer experience. After all, your brand is your most powerful business asset.

These days people make their buying decisions based on emotions, so what makes people love one brand over another? Products can be almost identical, so there needs to be something deeper to drive behaviour.

We are all humans, we love stories and people always remember a good story. We use storytelling to attract customers to brands, because stories create emotion and drive creative ideas. We tell your stories in meaningful ways to help you engage more customers more effectively.

Brands that can define the reason their company came to be and what motivates them and their teams to come to work will give the audience an inside look at ‘why’ you do what you do. By using stories to connect with your customers you will inspire them and differentiate your offering authentically.

A clearly defined ‘why’ not only offers your customers an authentic story, it also ensures you have a purpose-driven organisation internally, offering a reference point for decision making to ensure you are building an authentic brand from the inside out.

At the heart of a successful brand is an authentic and compelling story – but it’s not always obvious. We use workshops to collaborate with business leaders for brand discovery and cover the full spectrum of branding services from brand design to brand architecture, brand strategy to logo design, branded digital and content strategies and brand identity systems.

We work with a vast range of clients – from medium to large organisations to government agencies and national companies.

Hunter Water - Love Water - Brand Development

NSW Govt Positive + Productive Workplaces - Brand Strategy & Storytelling

The Brand Pool can deliver:

Let us help you tell your story and touch the hearts of your customers. We deliver strategic thinking, creative ideas and superior execution.