Brand Identity

We specialise in brand identity and the story it tells across multiple channels and touchpoints.


The purpose of a brand identity is to identify a product, service or organisation as belonging to a certain entity. For thousands of years, people engraved or burnt signs into goods to identify them as their own. As buying and selling products diversified people went beyond burning visual signs and began using colours, textures and smells, to identify their goods and services but also words, phrases and behaviours carried out across multiple touch points.

But times have changed. Today brand identity is much more important and, to those who know how to properly implement their brand within their business, much, much more powerful.

A successful brand strategy relies on building a strong and independent identity with a distinctive brand positioning. A brand identity is the face of your business and represents your company values, services, ideas and personality. Some of these items are the name, logo, tagline, typeface, colours, shapes and imagery.

When your brand identity is strategically planned and professionally executed, it can create a loyal band of followers who will choose your brand over others.

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Find your special attribute and make it sing in every piece of your marketing, from your website to signage, from business cards to advertising. Then, you’ll stand out from the crowd.

We work with a vast range of clients – from medium to large organisations to government agencies and national companies.

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Soil CRC - Prospectus

The Brand Pool can deliver:

We create brand identities that are strategically sound and powerfully creative. We deliver strategic thinking, creative ideas and superior execution. Talk to us today.