Social Media Marketing

We create social media marketing strategies which focus on metrics which matter to your business.

We’re a creative agency which integrates creative thinking and a customer focussed approach to tell brand stories in new and meaningful ways.

At The Brand Pool we work with clients to develop and execute dynamic social media and influencer marketing strategies designed to elevate your online presence on platforms including Facebook, Twitter, Instagram, YouTube, Pinterest and Google+. We focus on leads over likes and take the complexity out of social media marketing, so you can focus on converting leads and driving revenue.

Our social media campaigns are designed to be shared and resonate in our connected culture. Our team of innovative storytellers have a passion for communicating your brand’s message in the most creative ways possible, with a craft that surprises and delights. Whether it be short-form video, infographics, stories, images or long form content, we deliver the right message to the right audience in the right platform. We collaborate with the best content creators to ensure we’re able to deliver the right content to any brand in any industry category.

Vitamix - Instagram Campaign



At The Brand Pool we are adept at analysing your business needs to devise and implement the right social strategy based on your vision and goals, target market, competitors and brand strategy. We use an agile approach which includes multivariate split testing creative to ensure messaging and imagery is optimised for the audience.

We provide the right level of support to help implement the strategy in parallel with your internal team. As part of every strategy we set KPIs and use key metrics to measure all social media activity against these goals.

NSW Environment Protection Authority - Instagram Campaign


Social Media Management

We can manage your social media platforms using your brand’s tone of voice or help internal teams understand how best to engage with your audiences. We can also work with internal social media managers to develop social media policy and processes for your social media platforms and channels.

Social Campaigns

The Brand Pool create social campaigns which deliver results. We believe a successful campaign is the combination of the right creative idea, message and context. We collaborate with the best content creators to deliver the most interesting solutions to every brand challenge. Our social media content solutions are fit for purpose, ensuring maximum reach.

Social Advertising

Whether your goal is to drive sales, build awareness or change perception, our team devise targeted and creative social ad campaigns that outsmart your competition and deliver results. We specialise in Facebook and Instagram advertising.

Influencer Management

We’ll deliver bespoke and effective campaigns by identifying and engaging with key influencers for your brand.

Content Marketing

Our content marketing approach provides a strategic framework focused on creating and distributing valuable, relevant, and consistent content to attract and retain your audience – and, ultimately, to drive profitable customer action.

We work with a vast range of clients – from medium to large organisations to government agencies and national companies.

Hunter Water - Love Water - Social Campaign

The Brand Pool can deliver:

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