SEO

We help you drive more traffic, conversions and brand awareness to your website with SEO.

 

We’re a creative agency which integrates creative thinking and a customer focussed approach to tell brand stories in new and meaningful ways.

SEO can help you grow your visibility in organic (non-paid) search engine results. There are many aspects to SEO, from the copy on your page to the way other sites link to you online. SEO ensures your website is structured in a way that search engines understand and it ensures a better customer experience by providing more relevant content to people searching for your brand online.

We work with clients to create simple and straightforward SEO strategies which breakdown the components of SEO into manageable parts.

SEO Audit
An SEO audit or technical SEO provides a clear overview of common technical SEO issues that may impede your site’s ability to receive high quality traffic, rank, or be indexed by search engines. We work with clients and their development partners to prioritise and fix issues.

Keyword Research
Do you know how people are searching for your products and services? Knowing which keywords are being used and what questions are being asked can help inform high quality content.

We work with clients to identify both head keywords (short, high-volume keywords) and long-tail keywords (longer, conversational, low-volume keywords) targets. We audit the content on your website and recommend specific improvements, prioritising recommendations to improve page optimisation.

Onpage Optimisation
Onpage optimisation helps your website become more visible to search engines. Optimisation tactics include things such as optimising page titles and meta descriptions with relevant keywords, optimising onpage copy and ensuring code is structured in a clean and minimal manor.

Link Building
Link building is an important component of SEO which helps improve domain authority. Your domain authority is calculated based on the quantity and quality of inbound links to your website. The higher your domain authority, the higher your website is likely to rank in organic search results. We work with brands to improve organic ranking through link building strategies which may include content marketing or influencer partnerships.

Content Marketing
Content marketing is an important part of SEO as it enables you to deliver quality content which builds your site’s authority whilst delivering a more qualified audience.

We use a strategic storytelling approach to help brands engage with customers through content marketing. This ensures our clients surface the right stories for each stage of the sales funnel, not just to deliver on SEO.

Our content marketing approach provides a strategic framework focused on creating and distributing valuable, relevant, and consistent content to attract and retain your audience and, ultimately, to drive profitable customer action.

Digital Marketing
We work with growing brands across a full spectrum of digital marketing services from digital marketing strategies to experience design, paid marketing and innovative digital development. We aim to improve customer acquisition and retention through owned, paid and earned channels to grow your business from all digital angles.

At The Brand Pool, we focus on driving results. We fine-tune the customer journey to generate more qualified leads and increase revenue and sales opportunities for your brand. We do this by working to improve website conversions and search engine visibility, gain brand visibility and convert more leads to sales opportunities. Our expertise in content marketing can help your brand reduce customer attrition by delivering a more engaging consumer experience.

Does your business need the assistance of a digital marketing agency which truly understands SEO? Do you think your website could do with an SEO audit?

We work with a vast range of clients – from medium to large organisations to government agencies and national companies.

We help brands outpace their competitors by transforming customer experience. We deliver strategic thinking, creative ideas and superior execution.

 

For future-proofed digital marketing, talk to us today.

TALK TO US