SEM

We create results driven SEM campaigns which drive more traffic, conversions and brand awareness for your brand.

 

We’re a creative agency which integrates creative thinking and a customer focussed approach to tell brand stories in new and meaningful ways. Customer experience is at the heart of everything we do. Through the use of user-first design principles, we create conversion focussed campaigns to build strong, connected brands. We create performance based search marketing campaigns aimed at increasing online visitors, conversions and sales.

Connect at Scale
Be present across all devices when a potential customer is searching for your products or services.

We use the most powerful digital marketing channels such as Google and Bing to attract engaged visitors to your website or app. We use these channels to discover insights about your audience such as what they search and what motivates them. We then deliver the right message at the right time and in the right place.

Our search campaigns are optimised to ensure they are highly targeted and deliver above average click through rates.

Google Ads (formally AdWords)
We create targeted PPC digital marketing campaigns to reach potential customers. Our Google Ad campaigns are specific, relevant, attractive, and empowering. We work hard to deliver the best results possible and continually optimise to ensure we target the right customers for your brand.

Google Shopping
If you’re a retailer, Google Shopping campaigns are a great way of promoting your inventory and finding better quality leads. Typically we find that many businesses experience higher click through rates (CTR) compared to text ads shown in the same location for shopping related searches.

YouTube
YouTube TrueView ads reach potential customers when they watch or search for videos on YouTube.

Dynamic Search Ads
Ideal for brands with a large content inventory, we create Dynamic Search Ad (DSA) campaigns to better target search ads and expanding keyword-based campaigns. DSA ads enable us to ensure we catch additional customers who may be searching for macro search terms associated with your brand and to find incremental traffic.

Dynamic Remarketing
We use dynamic remarketing to close the loop with leads outside of search. Within the Google Display Network (GDN) we target campaigns to a captive audience of 93% of Australian internet users across 2+ million websites.

Fire & Emergency Services Levy Campaign - SEM Campaign

fire-emergency-services-levy-campaign-sem

Landing Page Optimisation
Ensuring your landing page is optimised from a technical and UX perspective is key to ensuring customers convert after arriving at your website. Otherwise you will see wastage from your SEM or SEO efforts.

We aim to tie UX recommendations back to customer success. We use digital tools to audit your landing pages and provide recommendations for improvement. Whether it may be technical issues, content or messaging opportunities, utility or functional features, we work with clients to re-design landing pages or make simple modular improvements which deliver ROI.

Digital Marketing
We work with growing brands across a full spectrum of digital marketing services from digital marketing strategies to experience design, SEO and innovative digital development. We aim to improve customer acquisition and retention through owned, paid and earned channels to grow your business from all digital angles.

At The Brand Pool, we focus on driving results. We fine-tune the customer journey to generate more qualified leads and increase revenue and sales opportunities for your brand. We do this by working to improve website conversions and search engine visibility, gain brand visibility and convert more leads to sales opportunities. Our expertise in content marketing can help your brand reduce customer attrition by delivering a more engaging consumer experience.

We work with a vast range of clients – from medium to large organisations to government agencies and national companies.

We help brands outpace their competitors by transforming customer experience. We deliver strategic thinking, creative ideas and superior execution.

 

For future-proofed digital marketing, talk to us today.

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