Illustration

Illustration is a powerful way to enhance your brand story, campaigns and communications.

We’re a creative agency which integrates creative thinking and a customer focussed approach to tell brand stories in new and meaningful ways.

Illustrations allow brands to expressively communicate messages – in a way that can be clever, creative and surprise and delight an audience. They also add depth to brand personality. From key campaign visuals to infographics and animation, illustration is an opportunity to create something that is unique, memorable, and differentiates you from your competition.

Illustrations can help simplify complex concepts and help make abstract concepts more accessible. They can convey brand personality on an intuitive level, and help brands tell stories which are cohesive, recognisable, and enduring.

NSW Govt Positive + Productive Workplaces - Illustrations

nsw-govt-positive-productive-workplaces-illustration

NSW Govt Positive + Productive Workplaces - Illustrations

nsw-govt-positive-productive-workplaces-illustration

As a creative agency, we can provide bespoke illustration services using both traditional and digital techniques. We ensure illustrations complement existing brand elements including typography, colour palettes, the tone of voice and logo design.

In the same way that other visuals such as video, graphic design and photography add brand value, illustration can add further depth to an authentic and engaging brand story, we create beautiful and creative illustrations to add emotion, warmth and personality into brand communications.

At The Brand Pool we work with a diverse and talented range of illustrators and graphic artists (including internationally acclaimed artists). From concept development and artist selection through to production, we manage every step of the process.

We work with a vast range of clients – from medium to large organisations to government agencies and national companies.

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