We create engaging integrated campaigns that are designed to be shared in today’s digitally connected world.

We’re a creative agency which integrates creative thinking and a customer focussed approach to tell brand stories in new and meaningful ways. At The Brand Pool we are adept at analysing your business needs to devise and implement the right strategy based on your vision and goals, target market, competitors and brand strategy.

We create insight-led, creative campaigns which transcend across any channel. Whether your goal is to drive sales, build awareness or change perception, we work with clients to develop a clearly defined strategy based on customer insights.

Market Research & Strategy

We use market research, analytics, and creativity to gain an understanding of market opportunities, the competitive landscape, brand perception and customer needs.

We believe that big ideas are rooted in strategy, and a good strategy starts with thorough clear thinking and market analysis to understand the landscape in which your business operates. This helps us develop insight-led solutions that enhance customer experience and deliver real business results.

Communications Campaigns

Whether your communications campaign needs to promote product or service benefits, acquire new customers, drive brand awareness or support an event, we can develop a creative campaign to promote business success and drive real and measurable results.

Wood Smoke Campaign

Key Messaging Framework

One of the key activities we undertake for your campaign is to establish a strong value proposition and develop a clear, accurate, compelling message. We use the right media channels to amplify these brand messages in today’s evolving media landscape.

We also work with brands to support internal marketing and communications teams with the development of key messaging framework, audience personas or scenarios. This enables internal teams to cost effectively create ongoing messages and branded content.

Fire & Emergency Services Levy Campaign


Channel & Media Planning

Once we have defined the target audience and objectives for your campaign, we commence channel planning. This often happens in parallel to creative development.

We consider audience media consumption, media trends, comparative costs, frequency, timing and any creative opportunities for the channels to support campaign messages.

Although we are channel agnostic we specialise in crafting print and digital advertising, social media marketing, SEM and content marketing.


The Brand Pool offers a fully integrated suite of production services from graphic design and copywriting through to talent selection, photography, illustration, animation, video production, digital development and production co-ordination.

We work with a vast range of clients – from medium to large organisations to government agencies and national companies.

Our campaign services include:

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