The Brand Pool has deep expertise in Government and Behaviour Change Marketing with experience across almost all categories of Government. With more than 25 years of experience in Government campaigns, we understand the rigour required for campaign planning, preparing, managing and reporting.

Whether we’re informing the community of mandatory regulations or wanting to facilitate voluntary behaviour change, we conduct a discovery phase to uncover insights about the underlying motivations that drive people’s actions. Understanding the issues and the barriers to change enables us to form a strategic platform that informs our creative ideas.

We work closely with Government Agencies to provide all the information needed for their reporting and approval submissions, being careful to build in sufficient time for stakeholder engagement and ministerial approvals.

We take a story-based approach to branding and communications, creating narratives that answer two fundamental questions the audience: what’s in it for me, and why do I need to care.

We offer specialist branding and communication skills – led by one of the industry’s most experienced hands. Lynn Poole, Managing Director, has led over 90 multi-channel education campaigns for the NSW Government in health, road safety, water-saving, workplace safety, water safety, cancer prevention, environment, sport, transport, finance, industry and investment, primary industry, place activation, mines subsidence, employee value propositions, workplace bullying, emergency services, air quality and disaster preparedness.

Research and insights
We discover insights using a range of techniques including; market research, one-on-one interviews, focus groups, surveys, data analysis, stakeholder workshops and trend report analysis.
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Strategic planning
The strategy we create is influenced by the insights we uncover. We work to articulate a meaningful vision and establish a strategy to address your behavioural change goals.
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Creative Campaigns
We create insight-led, creative campaigns which transcend any channel. We start by establishing a strong value proposition and then develop clear, accurate and compelling messaging and creative responses.
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Branding
We create branded government services and products and have vast experience in producing employee brands (EVP) for government agencies. The brands we produce are developed in line with your strategy to engage audiences and drive social change.
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Digital
Our digital team has the knowledge to bring your campaign or brand to life across any digital channel. From apps to websites, digital ad placements to social media posts, augmented reality to virtual reality experiences, we have the capability, production partners and experience to deliver standout-results.
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We can deliver the following behavioural change and social marketing services: