Digital transformation for mine subsidence
We had the opportunity to help reshape the overall image of the Mine Subsidence Board, now Subsidence Advisory NSW, part of NSW Finance, Service and Innovation.
Client
Department of Finance, Services and Innovation – NSW Government
Services
Strategy, campaign concepts for brand positioning and safety awareness, website, print, press, online + social media.
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Strategy
Our strategic, creative and channel recommendations, along with a new brand positioning and updated contemporary brand identity, has resulted in repositioning this NSW Government agency’s image toward an intelligent, trusted and responsive organisation.
The new website showcases Subsidence Advisory NSW’s vast knowledge, unique mapping, digital databases and records of current and historic mining, focusing on refining the information architecture and optimising the user experience to make essential information and services more accessible and engaging to the people of NSW.
24hr
Emergency hotline
5,507
Building applications approved in 2015-16
5
BA approvals within days
30
Claims determined within days
Results
For the first time, the community can use the fully immersive website to lodge a claim for compensation, request a building certificate and find out more about safety, allowing greater access to Subsidence Advisory’s expert guidance on mines subsidence.
