Social Camp-in Campaign

Amidst the COVID-19 lock down, the parks were closed for Easter during one of the peak booking periods. So, we wondered how Reflections Holiday Parks could continue to live their purpose – to champion nature-based experiences that form lasting memories.

Client

Reflections Holiday Parks


Services

Creative concept and content strategy


Share

Reflections-Camp-in-campaign

Strategy


What if you could keep Reflections Holiday Parks front of mind and help their customers celebrate the great outdoors, from the comfort of their own homes? We recommended a temporary brand positioning update to pivot the message on the newly formed tagline, ‘Nature Never Felt So Good’ to ‘Staying Home Never Felt So Good’ and a content series designed to maintain conversations with customers during these testing times.

It was all about finding creative ways to cope with isolation, enabling a ‘Reflections’ experience from the comfort of home. We used this insight to pivot the launch of their new brand framework and developed strategic content to engage those missing out on the quintessential school-holiday camping getaway.

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Results


With competitions, tips and challenges, we were able to give RHPs content ideas to encourage conversation and some-what soothe the angst of having to spend Easter camping in the back garden.

The idea included posts on Facebook, Instragram and longer form content via eDMs. Competitions hosted on social would drive to Rewards Club subscriptions – a nice way to build the customer database during a time of otherwise stale engagement.