Launching the Lake Macquarie City brand

Following a collaborative community discovery process, Lake Macquarie City recently launched its place brand.

We were asked to develop a place brand communications strategy and action plan together with creative material to bring the brand idea to life.


Lake Macquarie City Council


Communications strategy, creative concept, graphic design, video production, animation, marketing material, content marketing, photography.



We need to shift perceptions about Lake Macquarie City as many know its a naturally beautiful location, however many of its other strengths are relatively unknown to the wider community and beyond.

Our approach included content marketing to build a compelling narrative around what makes Lake Mac unique, desirable and the perfect place for business, life and leisure. Stories of local initiatives, stories of innovation and opportunity, stories of progress and possibility and stories of active recreational experiences to inspire at all levels.


Visitors to Lake Mac


Population increase by 2050


New dwellings by 2036


New jobs by 2036


Content is a new way of connecting with residents, businesses and visitors and its a great SEO tactic to drive interest and web hits.  You can enjoy articles, listicles, videos and infographics all contributing to the narrative of Lake Mac - NSW's most vibrant destination for business and lifestyle.

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