How a brand identity created new appeal for HunterPro

Hunter Pro was established in 2012 with the aim of simplifying the industrial development process with its unique design to build a 360 offering.

With a local audience across commercial real estate agents, investors and business owners, HunterPro’s impact is far reaching – from every day Australians investing for a better retirement to commercial tenants looking to evolve their business.

Our brief was to create a shift in HunterPro’s narrative, bring the unique expertise to the surface and reposition the brand in market.




Logo Design, brand identity, UI design and website development.




To create a meaningful brand shift, we first had to define HunterPro’s strategic proposition; it’s ‘why’ and values. It was clear what they did, but we had to discover what motivated them and what they stood for.

Through our discovery phase which included a brand storytelling workshop, we quickly discovered that HunterPro’s unique expertise, nimble approach and unwavering hard-working attitude put them in a unique position, unlike any of their competitors. Their tailormade approach and meticulous attention to every detail provided a foundation to deliver the new brand identity to market.

One of the key messages was communicating the benefits that comes with partnering with a local business and how this translates into certainty for customers. We used a neutral colour palette reflecting earthmoving and construction materials to tie the brand back to its core strengths.



The new brand identity completely repositions HunterPro in the region, as the only business which offers an end-to-end industrial development solution. The brand resonates with the businesses key people and for such a rapidly growing business, the new sense of clarity will propel them and the people they work for further than ever before.


Other Case Studies