How a brand identity created new appeal for HunterPro

Hunter Pro was established in 2012 with the aim of simplifying the industrial development process with its unique design to build a 360 offering.

With a local audience across commercial real estate agents, investors and business owners, HunterPro’s impact is far reaching – from every day Australians investing for a better retirement to commercial tenants looking to evolve their business.

Our brief was to create a shift in HunterPro’s narrative, bring the unique expertise to the surface and reposition the brand in market.

Client

HunterPro


Services

Logo Design, brand identity, UI design and website development.


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Strategy


To create a meaningful brand shift, we first had to define HunterPro’s strategic proposition; it’s ‘why’ and values. It was clear what they did, but we had to discover what motivated them and what they stood for.

Through our discovery phase which included a brand storytelling workshop, we quickly discovered that HunterPro’s unique expertise, nimble approach and unwavering hard-working attitude put them in a unique position, unlike any of their competitors. Their tailormade approach and meticulous attention to every detail provided a foundation to deliver the new brand identity to market.

One of the key messages was communicating the benefits that comes with partnering with a local business and how this translates into certainty for customers. We used a neutral colour palette reflecting earthmoving and construction materials to tie the brand back to its core strengths.

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Results


The new brand identity completely repositions HunterPro in the region, as the only business which offers an end-to-end industrial development solution. The brand resonates with the businesses key people and for such a rapidly growing business, the new sense of clarity will propel them and the people they work for further than ever before.

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