A contemporary brand refresh for a government workplace health program

Get Healthy at Work is a free NSW Government workplace health service that aims to help improve the health of working adults by giving workplaces tools and support to address healthy eating, healthy weight, physical activity and active travel to work, like walking and cycling.

Preventable health risks are widespread with physical inactivity and stress identified as key priorities for employees and employers alike with absenteeism costing the average SME $26,536 every year.

Client

SafeWork NSW & NSW Office of Preventive Health


Services

Brand identity, research, digital strategy, creative campaign concept, graphic design, social media marketing, DM, email marketing, SEM, SEO, Media.


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Strategy


In 2019, Get Healthy at Work entered an exciting new chapter, relaunching a new and improved program. We were engaged to develop a new brand identity to coincide with the launch. Drawing inspiration from the health and well-being category, we worked closely with NSW Office of Preventive Health to rebrand the program from the website and email templates, through to marketing materials and a full suite of rebranded resources.

$26,536

Average absenteeism costs to SMEs every year

300%

Uplift in registrations during campaign period

300%

Increase in website traffic during campaign period

Results


Leveraging social media, sponsored content and SEM, with highly targeted ads, we were also able to significantly increase signups for information and registrations by 300% during the campaign period.