Foundation Design Guidelines

NSW RFS

We developed a foundation system for communications to provide a high level of consistency and recognition across messaging touchpoints.

The foundation design identity leverages the black, yellow, and white visual identity that has become synonymous with safety messaging and communications from the RFS.

The guidelines provide clear and simple instructions to enable employees, stakeholders and volunteers to apply the rules easily and consistently.

With over 70,000 volunteers, the RFS needed clear and easy-to-understand guidelines that ensure consistent brand application.

The guidelines include detailed instructions for applying brand elements, including iconography, a tone of voice, a writing guide, and guidance for photography and videography.

We have also provided a set of campaign and category rules to offer guidance on how to apply the foundational design differently for various communication themes, such as Farm Fires, Get Ready Weekend, and Planning and Preparedness campaigns.

At The Brand Pool, we create brand books, guidelines, and toolkits that enable your teams to easily implement your brand or branded campaign.

Get in touch for expert assistance in creating brand books, guidelines, and toolkits for your brand. Let’s collaborate to unlock your brand’s potential and propel it to new heights.

Looking to build brand consistency and ensure quality brand application?

We offer brand books, toolkits, and guidelines that help in-house teams and external partners apply your branding and identity consistently and meaningfully.

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About

Awabakal Country
PO Box 1695
Newcastle 2300
New South Wales
Australia

Wadawurrung Country

Surf Coast Shire
Victoria
Australia

We acknowledge that we work on the lands of the Awabakal and Wadawurrung nations. We wish to pay respect to their Elders – past, present and future – and acknowledge the important role all Aboriginal and Torres Strait Islander people continue to play within our region and all of Australia.

Awabakal Country
PO Box 1695
Newcastle 2300
New South Wales
Australia

Wadawurrung Country

Surf Coast Shire
Victoria
Australia

We acknowledge that we work on the lands of the Awabakal and Wadawurrung nations. We wish to pay respect to their Elders – past, present and future – and acknowledge the important role all Aboriginal and Torres Straight Islander people continue to play within our region and all of Australia.