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We developed a foundation system for communications to provide a high level of consistency and recognition across messaging touchpoints.
The foundation design identity leverages the black, yellow, and white visual identity that has become synonymous with safety messaging and communications from the RFS.
The guidelines provide clear and simple instructions to enable employees, stakeholders and volunteers to apply the rules easily and consistently.
The guidelines include detailed instructions for applying brand elements, including iconography, a tone of voice, a writing guide, and guidance for photography and videography.
We have also provided a set of campaign and category rules to offer guidance on how to apply the foundational design differently for various communication themes, such as Farm Fires, Get Ready Weekend, and Planning and Preparedness campaigns.
At The Brand Pool, we create brand books, guidelines, and toolkits that enable your teams to easily implement your brand or branded campaign.
Get in touch for expert assistance in creating brand books, guidelines, and toolkits for your brand. Let’s collaborate to unlock your brand’s potential and propel it to new heights.
The City of Newcastle
NSW DPI Fisheries
PO Box 1695
Newcastle 2300
New South Wales
Australia
We acknowledge that we work on the lands of the Awabakal nation. We wish to pay respect to their Elders – past, present and future – and acknowledge the important role all Aboriginal and Torres Strait Islander people continue to play within our region and all of Australia.
Awabakal Country
PO Box 1695
Newcastle 2300
New South Wales
Australia
We acknowledge that we work on the lands of the Awabakal nation. We wish to pay respect to their Elders – past, present and future – and acknowledge the important role all Aboriginal and Torres Straight Islander people continue to play within our region and all of Australia.
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