Employee value proposition for Australia’s financial change agent

As ASIC seeks to expand its supervisory role and enforce stronger penalties in the financial services sector, attracting and retaining top talent becomes crucial for driving their change agenda. 

Our research revealed that ASIC’s purpose and work might be unclear to the market, leading to a need for a stronger employee brand. Surprisingly, workshops with their teams uncovered a highly collegiate environment, where employees are driven by a powerful desire to make a meaningful impact through innovative work. This revelation presented an opportunity to reframe ASIC’s employment brand with a human focus, emphasising the importance of meaningful work and a sense of belonging, trust, and purpose.