RFS Foundation Design Guidelines
NSW RFS
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Reflections Holiday Parks, aspiring to become NSW’s most desirable caravan and camping destination, recognised the need to deliver an enhanced experience for their customers. To achieve this, a comprehensive brand strategy was developed, encompassing their vision, values, personality, tone of voice, and a refreshed visual identity.
While retaining the existing logo, a nature-inspired type and graphic language were introduced, creating a unified visual identity. The familiar colour palette was paired with a new photographic style, ensuring continuity for the existing customer base.
The brand language adopted an easy yet authoritative tone, inspiring and connecting with customers.
NSW RFS
The City of Newcastle
The City of Newcastle
Awabakal Country
PO Box 1695
Newcastle 2300
New South Wales
Australia
Wadawurrung Country
Surf Coast Shire
Victoria
Australia
We acknowledge that we work on the lands of the Awabakal and Wadawurrung nations. We wish to pay respect to their Elders – past, present and future – and acknowledge the important role all Aboriginal and Torres Strait Islander people continue to play within our region and all of Australia.
Awabakal Country
PO Box 1695
Newcastle 2300
New South Wales
Australia
Wadawurrung Country
Surf Coast Shire
Victoria
Australia
We acknowledge that we work on the lands of the Awabakal and Wadawurrung nations. We wish to pay respect to their Elders – past, present and future – and acknowledge the important role all Aboriginal and Torres Straight Islander people continue to play within our region and all of Australia.
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