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The Brand Pool creates immersive bush fire education experience for kids

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Project Firestorm helps kids build their knowledge and skills in bush fire resilience and survival plans.

Developed by the NSW Rural Fire Service in partnership with The New South Wales Department of EducationProject Firestorm is a school program targeting kids in Years 5 & 6 studying geography where they learn about bush fire resilience.

“We know kids are learning, creating and innovating faster than ever before. From coding to programming robots, kids have massive ideas, so we wanted to empower them to make a real difference and maybe one day, help the NSW RFS to save lives” The Brand Pool head Lynn Poole says.

Inspired by superhero and gaming genres, Project Firestorm is a fully immersive online study experience, digitally rendered in hyper-realistic 3D developed in conjunction with Jumbla animation studios.

Students are guided through 5 levels of learning and exploration, as they work together and with their teachers to develop innovative ideas, tools and inventions to help solve real-world issues.

Complete with engaging videos, interactive tools, activities, an in-depth teacher’s module with lesson plans and support materials, Project Firestorm is now fully accessible to every school across NSW.

Read the full case study

NSW Rural Fire Service launches immersive kids bush fire education experience via The Brand Pool

Media: Channel 7

Credits:

Agency lead: Lynn Poole
Head of Digital: Georgina Hannekum
Creative Idea: Scott Lambert
Art Director / Producer: Bianca Hennessy
Copywriter: Jeremy Vernon
Senior Designer: Chelsea Brewer
Animation: Jumbla
Development Partner: Squiz

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