Imagine Newcastle
The City of Newcastle
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Written by Benny Heath | Creative Director
In the world of economic development, having a well-thought-out strategy is just the beginning. This article delves into the power of an Economic Development Prospectus and how it can be a game-changer for regions seeking economic prosperity.
Join us and learn about the transformative journey we embarked on with the City of Newcastle to convert its Economic Development Strategy (EDS) into a cutting-edge digital prospectus.
An Economic Development Prospectus isn’t just another document; it’s a comprehensive online tool that breathes life into your Economic Development Strategy. Think of it as a user-friendly digital hub for potential investors, skilled professionals, and anyone intrigued by your region’s economic potential.
This prospectus isn’t a static piece of content. It’s a dynamic resource that offers real-time data insights, including housing prices, employment, and growth data, as well as valuable information such as articles on neighbourhoods, study opportunities, city lifestyle, and more. It empowers people to make informed decisions about relocating, expanding businesses, studying, or investing in your area. By consolidating the vital information, it instils the confidence needed for potential investors, students and skilled workers to engage with your region – simply think of it as an ideal way to attract and retain economically important people.
The City of Newcastle stands out by adopting a forward-thinking, people-centred approach. It recognises that the success of the local and regional economy hinges on the talent, skills, and ingenuity of its people. These attributes drive innovation, creativity, and the creation of new jobs and investments.
The City of Newcastle has effectively used an Economic Development Prospectus to attract skilled workers, investors, businesses and students. Its prospectus showcases Newcastle’s vibrant community, highlights key city infrastructure, and paints a picture of the city’s appealing and inspirational lifestyle.
Economic development is about more than just numbers; it’s about shaping the future of a community or city. This is where the Economic Development Prospectus shines. It propels your vision into action, bringing an array of benefits:
The first step to creating a successful Economic Development Prospectus is setting a clear goal. This will keep your prospectus focused and aligned with your overarching Economic Development Strategy. The City of Newcastle had a crystal-clear objective: to lead the transformation of Newcastle’s future-focused economy by attracting individuals with future skills. This objective provided the essential framework for the prospectus and campaign.
Crafting a compelling narrative isn’t just about storytelling; it’s about connecting with your audience emotionally and inspiring them to act. In our strategy, we focused on three pivotal themes: inspirational living, pioneering culture, and an innovative economy.
This resulted in the creation of a compelling narrative that became the backbone of our prospectus and campaign: “Imagine Newcastle.” This narrative positioned the city as vibrant and creative, with a strong emphasis on its history of pioneering innovation, creating numerous opportunities for those with future-ready skills. Visuals balanced these themes using interconnected shapes which provide a window into ‘your future’ in the city.
Inspiring action is the heart of the prospectus. It motivates your audience to move from being passive readers to active participants in your vision. The concept for ‘Imagine Newcastle’ was built on this premise, aiming to inspire audiences to envision and embrace the possibilities of their lives in Newcastle.
Impactful videos, eye-catching banners, and engaging social media collateral were used as catalysts to drive prospects to the digital hub, where they could learn more and be inspired.
We worked alongside digital experts to create the online prospectus. Here, categorised content articles, inspiring information and real-time data are brought together to great effect. Notably, the website was awarded a prestigious Good Design Award in the Digital Design category, a testament to our commitment to excellence and innovation.
In conclusion, the Economic Development Prospectus is a dynamic tool that not only promotes economic growth but also attracts investment, with the City of Newcastle as a prime example of its potential success.
If you’re eager to unlock the untapped potential of your region, city, or community, we invite you to reach out and chat with us about bringing your economic development strategy to life via a digital prospectus and campaign.
Email hello@thebrandpool.com.au or contact Lynn or Benny directly and together, we’ll help you achieve your economic development goals.
Lynn Poole
Managing Director/Strategist
lynn@thebrandpool.com.au
Benny Heath
Creative Director
benny@thebrandpool.com.au
The City of Newcastle
The City of Newcastle
The City of Newcastle
PO Box 1695
Newcastle 2300
New South Wales
Australia
We acknowledge that we work on the lands of the Awabakal nation. We wish to pay respect to their Elders – past, present and future – and acknowledge the important role all Aboriginal and Torres Strait Islander people continue to play within our region and all of Australia.
Awabakal Country
PO Box 1695
Newcastle 2300
New South Wales
Australia
We acknowledge that we work on the lands of the Awabakal nation. We wish to pay respect to their Elders – past, present and future – and acknowledge the important role all Aboriginal and Torres Straight Islander people continue to play within our region and all of Australia.
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