The Brand Pool has named Georgina Hannekum as the new Head of Digital.

In her new appointment, Georgina will spearhead The Brand Pools’ growth and evolution in digital. She will bring her extensive experience managing and executing digital strategy and content creation for a range of local and international brands including Virgin Australia, Greater Bank and Myer.

With Georgina leading our digital direction, we will continue to deliver a first class offering to clients across brand storytelling, strategy, creative and production.

Georgina is a digital leader with over 15 years’ experience in digital and most recently held leadership roles within local and national business including Out of the Square, Bauer Media and Clemenger BBDO.

Georgina Hannekum, Head of Digital

Welcoming Georgina to the team, Lynn Poole, Managing Director, said “I’m delighted Georgina is joining The Brand Pool. Her experience and track record in digital makes her the perfect fit for us and will add a strong advantage to our digital offering. With Georgina leading our digital direction, we will continue to deliver a first class offering to clients across brand storytelling, strategy, creative and production. I know she is going to have a positive impact on our business”.

Commenting on her appointment, Georgina said, “I’m thrilled to be joining the team at The Brand Pool at an exciting time in its evolution. It is a business with a fantastic portfolio of clients and opportunities. I look forward to using digital storytelling to help clients tell their brand stories in new and exciting ways that find a meaningful place in the lives of customers”.

Georgina holds a MA in Virtual Communications from RMIT University and a BA in Visual Communications from the University of Technology, and now calls Newcastle home.

The Brand Pool is the first specialist brand agency in Newcastle. We believe in helping our clients tell their stories in meaningful ways that enrich customer experiences. We are a creative agency that specialises in digital, brand, advertising and marketing services. As well as branding, we develop websites, specialising in web design, digital marketing and digital strategy.