Unlocking your region's growth potential

Partnering with the right team can be the key to transforming your vision into impactful outcomes. At The Brand Pool, we are experienced in driving economic growth in regional areas. We can help you achieve economic growth by standing out to key audiences in your region.


Take the first step in unlocking the potential of your region’s growth by scheduling a free consultation with us.

Expertise in regional growth

With a deep understanding of local government areas (LGAs) and state government needs, our approach is tailored to unlock your region’s unique potential. Leveraging strategic insights and our experience, we aim to distinguish your region, making it irresistible to investors, businesses, and the community. Understanding your economic development strategy helps us identify objectives, challenges, and opportunities. By aligning our strategy with your ambitions, we ensure a growth-focused roadmap.

Engaging key audiences

Through diligent research, we gain insights into your audience, crafting resonating strategies. Our market and social research expertise helps us understand the motivations behind investment and relocation decisions. This knowledge enables us to develop targeted solutions that meet the needs of investors, stakeholders, businesses, and residents, ensuring your region stands out.

Narrating your region's potential

With our brand positioning expertise, we can craft a compelling narrative highlighting job creation and economic growth opportunities and positioning your area as an ideal destination to live, work, study and invest. We focus on promoting opportunities, attracting new businesses and investors, and presenting your region’s vibrant prospects. This is an exceptional chance to feature the economic potential of your region and motivate action and development.

Exceptional digital experiences

Our commitment to creating intuitive, navigable, and informative user experiences has been recognised with awards, such as the ‘Good Design Award’ for the City of Newcastle’s digital economic development prospectus. We aim for engagement, crafting user journeys that leave  lasting impressions and drive interactions.

Content that engages and inspires

Our passion lies in creating content that captures attention and conveys your key messages effectively. We aim to inspire and motivate through videography, photography, and storytelling, clearly articulating your economic positioning and offering in the form of content that resonates.

Imagine Newcastle branding

Visibility through tailored campaigns

A comprehensive communication plan leveraging digital channels, social media, and print materials is crucial for showcasing your economic prospectus to your target audience. We have the capability and expertise to deliver a comprehensive campaign plan and the tailored materials and templates you require for success.

Let's drive growth together.

Schedule a free consultation with Lynn Poole, our strategist and managing director, and Benny Heath, our creative director. Let us transform your economic development strategy into tangible growth and stand out to the right investors, businesses, visitors, and residents.

Lynn Poole
Managing Director/Strategist
lynn@thebrandpool.com.au

Benny Heath
Creative Director
benny@thebrandpool.com.au

Sign up to our newsletter and dive into great content.