At the heart of a successful brand is an authentic and compelling story – but it’s not always obvious.

Many organisations don’t do brand storytelling well. Why? Because it’s hard. Hard to infuse the things that make your company what it is into a story that engages your customers.

Organisations that tell authentic stories actually create successful brands that engage audiences on an emotional level to drive customer behaviour. By using stories to connect with your customers you will inspire them and differentiate your offering authentically.

By using stories to connect with your customers you will inspire them and differentiate your offering authentically.

But have you ever wondered why some brands have so much more success than others?

Well, there needs to be something deeper to motivate behaviour, because people make their buying decisions based on emotions and then they look at the features and benefits.

It’s not enough to rely on your offering to succeed – you need more. Differentiating is key, and your story is uniquely yours, no one else can tell it.

A lot of organisations reach for the company’s mission statement and stop there. Don’t be afraid to dig deeper to find a story that represents your values and one that is baked into your organisation.

Ask the hard questions like do our values relate to the way we deliver our service or products? And if you asked your customers what your values are, would their answer match your values?

Perhaps think about the reason your company came to be. Or what motivates your staff to come to work every day. This will give your audience an inside look at ‘why’ you do what you do.

This will give your audience an inside look at ‘why’ you do what you do.

Stories can infiltrate every aspect of how we think about brands, but you only get the benefit from storytelling if you know what the story is, how and when to tell it, and why.

Brand storytelling without deep thought will be ordinary at best and phony at worst.

Collaborate, workshop, survey, research and mine for insights wherever and however you can to dig for gold. Humans love stories and people always remember a good story. Great storytelling will attract customers to your brand because stories create emotion and drive behaviour. Telling your stories in meaningful ways will help you engage more customers more effectively.

We can help you tell your story and touch the hearts of your customers. Why not talk to us today about your storytelling?