Love Our Bay Campaign for Bayside Council
Bayside City Council
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With over 70 dental centres across Australia, Pacific Smiles aimed to expand its reach by targeting UK dentists for sponsorship opportunities. Their presence at the British Dental Conference in Birmingham, attended by 10,000 dentists, provided the perfect platform for an international recruitment campaign.
Our strategy revolved around creating an enriched and memorable experience for delegates, forging a direct connection between the Pacific Smiles brand and the visiting dentists. We wanted to engage them before, during, and after the event, ensuring we maximised the opportunity to entice UK dentists to make the move to Australia.
The results were nothing short of spectacular. We transformed the conference booth into an inviting beachside dental practice. Welcoming dentists with refreshing beverages and iconic Australian Tim Tams, they also received a branded beach bag and towel. Our custom-designed broadsheet showcased the exciting opportunities awaiting them in Australia, featuring compelling editorial and captivating photography.
The campaign‘s success was bolstered by a dedicated campaign landing page, targeted social media advertising, and strategic follow-up marketing to candidates after the event. From 175 interested candidates, 85 prime candidates applied. The positive response was undeniable, leaving everyone with smiles all around!
Bayside City Council
The City of Newcastle
Uniti Group
Awabakal Country
PO Box 1695
Newcastle 2300
New South Wales
Australia
Wadawurrung Country
Surf Coast Shire
Victoria
Australia
We acknowledge that we work on the lands of the Awabakal and Wadawurrung nations. We wish to pay respect to their Elders – past, present and future – and acknowledge the important role all Aboriginal and Torres Strait Islander people continue to play within our region and all of Australia.
Awabakal Country
PO Box 1695
Newcastle 2300
New South Wales
Australia
Wadawurrung Country
Surf Coast Shire
Victoria
Australia
We acknowledge that we work on the lands of the Awabakal and Wadawurrung nations. We wish to pay respect to their Elders – past, present and future – and acknowledge the important role all Aboriginal and Torres Straight Islander people continue to play within our region and all of Australia.
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