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Crosbie Wealth Brand

A Transformative Brand and Digital Journey

Crosbie Wealth

Crosbie Wealth, a trusted wealth advisor in Australia, sought a brand and digital transformation to propel its next chapter of personalised and reliable financial advice. With a new head office in Newcastle’s vibrant hub, our strategy aimed to bridge the gaps between high net worth individuals’ expectations and the existing communication offerings. We focused on future-proofing the customer experience and elevating digital advancement to create a transformative client journey and enhance touchpoints.

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Our creative approach centred on the aspirations of today’s high net worth individuals, valuing purpose-driven lifestyles over material displays of wealth. The brand cues exude rarity, exclusivity, and a compelling backstory, emphasising Crosbie’s ethos of energy, performance, and possibility in helping clients achieve their financial goals. 

The brand identity system, with its refined colour palette, inspiring images, and bold new typeface, signifies a new era for Crosbie Wealth and positions them as thought leaders in the industry. The website and digital strategy further enhance Crosbie’s prominence and connection with their audience, ensuring a confident and impactful brand presence.

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