Love Our Bay Campaign for Bayside Council
Bayside City Council
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Crosbie Wealth, a trusted wealth advisor in Australia, sought a brand and digital transformation to propel its next chapter of personalised and reliable financial advice. With a new head office in Newcastle’s vibrant hub, our strategy aimed to bridge the gaps between high net worth individuals’ expectations and the existing communication offerings. We focused on future-proofing the customer experience and elevating digital advancement to create a transformative client journey and enhance touchpoints.
Our creative approach centred on the aspirations of today’s high net worth individuals, valuing purpose-driven lifestyles over material displays of wealth. The brand cues exude rarity, exclusivity, and a compelling backstory, emphasising Crosbie’s ethos of energy, performance, and possibility in helping clients achieve their financial goals.
The brand identity system, with its refined colour palette, inspiring images, and bold new typeface, signifies a new era for Crosbie Wealth and positions them as thought leaders in the industry. The website and digital strategy further enhance Crosbie’s prominence and connection with their audience, ensuring a confident and impactful brand presence.
Bayside City Council
The City of Newcastle
Uniti Group
Awabakal Country
PO Box 1695
Newcastle 2300
New South Wales
Australia
Wadawurrung Country
Surf Coast Shire
Victoria
Australia
We acknowledge that we work on the lands of the Awabakal and Wadawurrung nations. We wish to pay respect to their Elders – past, present and future – and acknowledge the important role all Aboriginal and Torres Strait Islander people continue to play within our region and all of Australia.
Awabakal Country
PO Box 1695
Newcastle 2300
New South Wales
Australia
Wadawurrung Country
Surf Coast Shire
Victoria
Australia
We acknowledge that we work on the lands of the Awabakal and Wadawurrung nations. We wish to pay respect to their Elders – past, present and future – and acknowledge the important role all Aboriginal and Torres Straight Islander people continue to play within our region and all of Australia.
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