Unearthing a Vibrant Brand: The Success Story of 5 Sawyers

5 Sawyers

A well-respected group of publicans approached us for venue and branding advice for their bar on a bustling eat street in Newcastle. Despite its prime location, the venue was struggling to attract the same level of popularity as neighbouring establishments. Intuition, backed by thorough research, indicated that a fresh start was necessary. With our clients’ full support, we embarked on a new strategy that led us to craft a compelling brand story.

Our vision for 5 Sawyers was to create a place where patrons could immerse themselves in captivating ambiance, steeped in the region's rich history and complemented by quirky artworks that capture Cooks Hill's vibrant character.

We blended the area’s heritage with the creativity of local artists to give the bar its authentic roots. The result was a standout brand, adorned with striking murals, an engaging website, and a captivating philosophy that set the bar as a benchmark for small bars in Newcastle.

The launch of the reimagined brand and venue proved to be a resounding success. 5 Sawyers has been established for 8 years and now operates near capacity on weekends, experiencing a remarkable 180% increase in trade compared to its previous iteration, solidifying its place as a beloved destination on the lively eat street.

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Awabakal Country
PO Box 1695
Newcastle 2300
New South Wales
Australia

Wadawurrung Country

Surf Coast Shire
Victoria
Australia

We acknowledge that we work on the lands of the Awabakal and Wadawurrung nations. We wish to pay respect to their Elders – past, present and future – and acknowledge the important role all Aboriginal and Torres Strait Islander people continue to play within our region and all of Australia.

Awabakal Country
PO Box 1695
Newcastle 2300
New South Wales
Australia

Wadawurrung Country

Surf Coast Shire
Victoria
Australia

We acknowledge that we work on the lands of the Awabakal and Wadawurrung nations. We wish to pay respect to their Elders – past, present and future – and acknowledge the important role all Aboriginal and Torres Straight Islander people continue to play within our region and all of Australia.