Empowering Farmers with Knowledge and Tools for Advanced Soil Management

Soil CRC

The Challenge

The Soil Cooperative Research Centre (Soil CRC) unites Australia’s leading researchers to provide farmers with the knowledge and tools necessary for complex soil management decisions. Despite their critical mission, Soil CRC faced challenges in communicating its purpose effectively and engaging stakeholders.

Soil CRC's success depends on fostering collaboration between farmers, researchers, and industry partners. A cohesive brand identity and clear communication build trust and strengthen partnerships, positioning Soil CRC as a reliable and collaborative leader in soil management innovation.

Our Approach

The Brand Pool has built a strong relationship with Soil CRC over many years, consistently delivering high-quality design, strategic support, and ongoing website maintenance.

Our main focus was creating a distinctive visual identity and branded materials such as prospectus and annual report designs. Each element of the broader branding work was designed to foster trust, enhance clarity, and unify stakeholders under Soil CRC’s mission.

What We Delivered

Brand Identity: A unique visual identity encapsulating Soil CRC’s mission and values, delivered across a number of touchpoints.
Annual Report: A comprehensive report highlighting Soil CRC’s achievements and initiatives.
Website Support: Project management, consultation, and content migration for their new website.

Outcome

The new brand identity and communication tools have strengthened Soil CRC’s presence in the agricultural sector. By fostering trust and collaboration, these updates have positioned Soil CRC as a reliable and unified leader in advancing soil management practices.

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Work

Approach

About

Awabakal Country
PO Box 1695
Newcastle 2300
New South Wales
Australia

Wadawurrung Country

Surf Coast Shire
Victoria
Australia

We acknowledge that we work on the lands of the Awabakal and Wadawurrung nations. We wish to pay respect to their Elders – past, present and future – and acknowledge the important role all Aboriginal and Torres Strait Islander people continue to play within our region and all of Australia.

Awabakal Country
PO Box 1695
Newcastle 2300
New South Wales
Australia

Wadawurrung Country

Surf Coast Shire
Victoria
Australia

We acknowledge that we work on the lands of the Awabakal and Wadawurrung nations. We wish to pay respect to their Elders – past, present and future – and acknowledge the important role all Aboriginal and Torres Straight Islander people continue to play within our region and all of Australia.