We are The Brand Pool, a reservoir full of insights, inspiration and talent.But above all, we are passionate storytellers. Dive in and make waves with us.


Lynn Poole

Managing Director

Lynn has experience with international brands such as Vitamix, as well as national brands including nib, National Heart Foundation, Tyrell's Wines and iconic Hunter brands The Kloster Group, Newcastle Racecourse, Civic Theatre, Newcastle Knights and wrote the winning bid to brand Newcastle. Lynn has led over 90 multi-channel campaigns for NSW Government in health, road safety, water saving, workplace safety, water safety, cancer prevention, environment, sport, rail, finance, investment, primary industry, place activation, mines subsidence, human resources, emergency services and disaster preparedness. For the Australian Govt, Lynn was also lead on national environment and energy saving campaigns.

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Georgina Hannekum

Head of Digital

A digital leader with over 15 years experience in managing and executing digital strategy and content creation. Georgina is a strategic thinker who uses digital storytelling to help brands connect with customers new and exciting ways. She is responsible for digital strategy, UX, platform architecture and execution.

Georgina has worked with many local and international brands including Greater Bank, Virgin Australia and Myer; collaborating to produce effective integrated communications for corporate, government and SME clients.

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Benny Heath

Creative Director

Benny is a Creative Director with a digital focus and more than 15 years of industry experience under his belt. Having had the privilege of working at top agencies like Albion London, Agency Republic and Holler Sydney, he has worked on campaigns for world-renowned brands including Audi, Heineken and Diageo, as well as iconic Aussie institutions such as Bonds and Mortein.

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Chelsea Morgan

Senior Designer

With experience working in agencies across London, Sydney and Newcastle, Chelsea has worked with clients such as Sky TV, Moet Hennessy, NSW Government, Vitamix, Greater Bank, Fantastic Furniture and Solar Australia, delivering collateral for print, digital, press and POS. She has also created brand identities for NSW Treasury's Fire & Emergency Services Levy campaign, Newcastle Racecourse and Subsidence Advisory NSW.

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Paula Best

Office/Business Manager

Key to The Brand Pool’s success is making sure we are happy, healthy and prosperous!

Paula is the glue that binds us, looking after our wellbeing, communication, finances and the three essential B's – birthdays, beers and bashes.