Our small but capable team draw on their industry experience, technical knowledge, and creative abilities to develop innovative and compelling solutions.
At The Brand Pool, our guiding principles drive our unique culture and inspire us to produce original, transformative, and impactful work that makes a positive impact on the world.
Our inquisitive nature and curious perspective enable us to uncover powerful insights that guide our decision making, inform our strategies and inspire our creative solutions.
Our goal is to demonstrate ingenuity by approaching problems in an innovative and resourceful way, enabling us to create original and thought-provoking solutions.
We are always ahead of the game, testing out new ideas, styles and methods and pushing the limits so we can produce authentic work.
We strive to create innovative solutions that result in lasting and meaningful change, helping our clients meet their objectives and goals and altering perceptions for the better.
We will remain united in our mission to create purposeful and inspiring work that has the potential to positively impact the world around us.
With locations in both Newcastle and Sydney NSW, as well as the Surf Coast Shire VIC our in-house team is comprised of interdisciplinary senior-level specialists who bring a wealth of knowledge and expertise to every project.
Led by Managing Director and Strategist Lynn Poole and Creative Director Daniel Barrett, The Brand Pool is a highly capable and experienced agency, operating Australia-wide.
Lynn Poole is a highly accomplished Managing Director and Strategist with vast experience in brand, communications, and strategy. Lynn has successfully led over 90 multi-channel campaigns for the NSW Government and prior to founding The Brand Pool, she managed one of Australia’s largest regional advertising agencies. With a particular expertise in behaviour change campaigns, Lynn brings a unique perspective and skill set to the agency. As a passionate advocate for Newcastle, Lynn is committed to helping the city and its local businesses and organisations reach their full potential through effective and innovative strategies.
Daniel has been a conceptual copywriter and creative director for over 18 years. Working across all mediums of creative advertising, he’s earned a reputation for crafting ideas that connect. Dan has collaborated with some of Australia’s biggest brands, serviced global accounts overseas, and delivered creative solutions for a variety of clients and categories, including airlines, alcohol, banks, FMCG, telcos and governments. What really drives Dan is strategically sound, original creative ideas, that make people feel something, think something, or take action.
His work has been recognised at the Effies, Cannes Lions, D&AD, AWARD, TED Ideas Worth Spreading, Spikes Asia and beyond.
We have built a vast network of premier production partners that help us to develop a wide range of creative solutions, from cinematic brand ads to immersive VR experiences.
We are always keen to meet talented people who have the drive, ambition and skill to make waves and inspire change. If this sounds like you, send us a cover letter and a link to your folio or website.
Awabakal Country
PO Box 1695
Newcastle 2300
New South Wales
Australia
Wadawurrung Country
Surf Coast Shire
Victoria
Australia
We acknowledge that we work on the lands of the Awabakal and Wadawurrung nations. We wish to pay respect to their Elders – past, present and future – and acknowledge the important role all Aboriginal and Torres Strait Islander people continue to play within our region and all of Australia.
Awabakal Country
PO Box 1695
Newcastle 2300
New South Wales
Australia
Wadawurrung Country
Surf Coast Shire
Victoria
Australia
We acknowledge that we work on the lands of the Awabakal and Wadawurrung nations. We wish to pay respect to their Elders – past, present and future – and acknowledge the important role all Aboriginal and Torres Straight Islander people continue to play within our region and all of Australia.
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