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As councils across New South Wales work to achieve the ambitious targets outlined in the NSW Waste and Sustainable Materials Strategy 2041, effective public education and behaviour change campaigns are essential. From reducing single-use plastics to reaching net-zero emissions at landfills, these initiatives require community-wide engagement to succeed.
The Brand Pool specialises in supporting councils with behaviour change strategies that turn these targets into achievable goals. Here’s a look at key strategies that can empower councils to engage their communities effectively.
The NSW Waste Strategy aims for an 80% average recovery rate across all waste streams by 2030. Studies show that transparent communication can play a vital role in encouraging residents to recycle.
Source: OECD iLibrary
We can create campaigns to clarify the process and benefits of recycling, making it straightforward for residents to participate actively. Our campaign for Maitland provided transparent information to build community trust, which resulted in people following correct waste disposal behaviours and adopting new waste management practices.
By 2030, the NSW Waste Strategy requires that all households participate in food and garden organics collection. Proper waste separation at home is key to this success, but it requires accessible education to become a habit.
Source: Frontiers in Psychology
We can create easy-to-follow educational materials that properly guide residents in separating food and garden waste. Our campaign for Bayside Council helped turn organic garden waste separation into an everyday practice, increasing compliance to meet the organics collection target.
Source: World Bank Blogs on Sustainable Waste Management
We can design litter reduction programs that engage community stakeholders, fostering pride in clean, well-maintained public spaces. By empowering communities, councils can reduce litter sustainably and work towards meeting NSW’s 2025 targets. We helped NSW DPI FIsheries build a campaign to reduce fishing-related litter and cultivate a responsible mindset amongst recreational anglers.
Source: Monash University
We can develop targeted public education campaigns that make it easy for residents to reduce their plastic usage. From explaining environmental impacts to promoting reusable alternatives, our campaigns inspire real change and align with council sustainability goals.
For Bayside Council’s Summer Foreshore program, we developed a campaign to promote alternatives to single-use plastics, reducing litter and plastic use by visitors to the Bay.
At The Brand Pool, our expertise in public education and behaviour change helps councils across NSW make significant strides towards the goals set by the Waste and Sustainable Materials Strategy 2041. From reducing plastic waste and boosting recycling rates to achieving net-zero emissions, our campaigns are built on actionable insights that drive community participation and sustainable impact.
Get in touch today to see how we can support your council with public education initiatives that make these goals achievable and enduring.Awabakal Country
PO Box 1695
Newcastle 2300
New South Wales
Australia
Wadawurrung Country
Surf Coast Shire
Victoria
Australia
We acknowledge that we work on the lands of the Awabakal and Wadawurrung nations. We wish to pay respect to their Elders – past, present and future – and acknowledge the important role all Aboriginal and Torres Strait Islander people continue to play within our region and all of Australia.
Awabakal Country
PO Box 1695
Newcastle 2300
New South Wales
Australia
Wadawurrung Country
Surf Coast Shire
Victoria
Australia
We acknowledge that we work on the lands of the Awabakal and Wadawurrung nations. We wish to pay respect to their Elders – past, present and future – and acknowledge the important role all Aboriginal and Torres Straight Islander people continue to play within our region and all of Australia.
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