Whether it’s a change in purchasing habit or a change in behaviour, our innovative storytelling methods engage, move, and motivate audiences. We explore audience mindsets to gather behavioural insights and emotional triggers that inform the stories we tell.


Brand + Storytelling


At the heart of a successful brand is an authentic and compelling story – but it’s not always obvious. We use workshops to collaborate with business leaders for brand discovery and cover the full spectrum of brand services from customer experience to branding, brand identity, logo design, brand management and brand guidelines.

Marketing + Strategy


This is the logic. We mine for customer insights and use them to help formulate a strategy that will inform your brand story. Researching your customers’ experience is key to understanding their journey with your brand. This helps shape how you present content, the tone of communications, as well as the platforms you use, which speaks volumes about what kind of brand you are. We deliver market research, digital marketing strategy, government & behaviour change marketing, social media marketing and marketing automation.

Design + Creative


Here’s the magic. Today people make their purchasing decisions on the emotional cues surrounding a brand, not just the features and benefits. Storytelling provides these emotional cues and it drives creative ideas. Great branding drives business growth. We tell your stories in meaningful creative ways to help you reach more customers and engage with them more effectively. That’s it.

Digital + Production


We work with our clients to create insight-driven and meaningful integrated experiences to help your brand evolve, especially for the digital age. We’ll guide you through the right options and digital strategies that bring your brand or campaign to life. Whether it’s video & animation, interactive, website design,  illustration, or photography, we’ll ensure your story is told using the most relevant and effective medium.

Our model sets the tone for a genuinely diverse and collaborative agency,working with best-in-class talent for every project.

Talent + Partners


At The Brand Pool we’re proud to be specialists rather than generalists. We are a passionate team of industry experts supported by an experienced ‘pool’ of contracted talent.

This diversity of strategic and creative resources allows us to curate the ideal team for every project, working beneath a consistent and capable management umbrella.